Over the last seven years, I’ve worked to implement global photography and styling image standards for both own brand and multi-brand fashion companies. My main expertise is within the ecommerce department art directing high volume shoots with end-to-end direction, from photography conception, lighting and directions, casting brand appropriate models, styling looks, briefing H&MU, image selection and overseeing post-production and retouching. In all of my positions, I’ve always bridged the gap between the Creative Director and wider commercial teams to ensure a more strategic connection between creative and commercial looks via competitively dynamic images. I have a strong understanding of the balance needed between creative and operational business needs, ensuring my work is methodical but also adhering to brand guidelines and fulfilling the creative brief.Locked Pro Plan feature
Providing online styling and art direction for ecommerce imagery
Providing freelance support to full-time stylists at Thread.
I'm currently working as a freelance art director and stylist, specialising in ecommerce images but also directing still life shoots for online content.
• Produced shoot content for ATL and BTL campaigns; stills, film and animation for fashion and lifestyle clients • Developing shoot treatments with photographers, stylists and directors to ensure their creative is in line with the client’s brief • Post production management; reviewing edits, selects, grades, rushes and retouching • Commissioning photographers, stylists, engaging casting directors and production companies • Creative scheduling and shoot budget management
Art Director/Creative Consultant - Jack Morton World Wide Agency - January 2017 to March 2017 • Supported the Creative Director in conceptualising ideas for a live event workshop in Berlin • Concept creation for presenting SS18 trends and new products to stylists • Curated event space and creative workshops • Oversaw event photographers to ensure all behind the scenes images were captured for the brand
Creative Studio Manager - Boutique 1 - February 2016 to November 2016 • Supported Director of Brand and Content to develop a new visual identity for site launch; art directing ecommerce images. • Implemented global styling and photography image standards via new art direction • End to end shoot management for all ecommerce shoots, overseeing ecommerce photographers and ecommerce stylists • Model casting, H&MU management - directing models and briefing H&MU • Budget and invoice management
• Responsible for all product and model photography on Mulberry.com • Styled and created ecommerce looks for RTW and accessories • Directed models, H&MU and photographers for ecommcerce images • Image selection, cropping, retouch mark ups and final approvals • Styled still life imagery and seasonal tactical photography shoots including bespoke briefs from the global marketing team, digital brand teams and press • Sample management for all shoots - from production stock to press samples • Provided styling and shoot support on external shoots; look book, campaign and Mulberry journal • Art directed in-house studio shoots; social, seasonal, and PR shoots following concept approval • Management of all studio team schedules for photographers and retouchers • Budget and finance management for photography and video
Fixed Term Contracts and Freelance - October 2011 to January 2013 Cath Kidston | The Dune Group | Stylist Assisting
• Managed the photo shoot set list process including creation according to priority, updating and saving as necessary, sharing with the team and meeting deadlines • Sample management; included requesting, sourcing, tracking and receiving of samples efficiently, including showrooms, press, and product development • Managed samples including goods receipting, looking after them so they pass Quality Control checks • Oversaw shoot sets on a day-to-day basis and supported the studio team • Attended production meetings with coordinators in order to determine availability of product and having strong knowledge of product • Worked on key initiatives including Runway to Reality and look books compiling documents including production information and setlists • Supported the Digital Sampling Manager and Coordinators with ad hoc tasks
Writing Fashion and Culture