Elodie Macey

Elodie Macey

Brand Stylist & Art DirectorLondon, United Kingdom
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Elodie Macey

Elodie Macey

Brand Stylist & Art DirectorLondon, United Kingdom
About me
Over the last seven years, I’ve worked to implement global photography and styling image standards for both own brand and multi-brand fashion companies. My main expertise is within the ecommerce department art directing high volume shoots with end-to-end direction, from photography conception, lighting and directions, casting brand appropriate models, styling looks, briefing H&MU, image selection and overseeing post-production and retouching. In all of my positions, I’ve always bridged the gap between the Creative Director and wider commercial teams to ensure a more strategic connection between creative and commercial looks via competitively dynamic images. I have a strong understanding of the balance needed between creative and operational business needs, ensuring my work is methodical but also adhering to brand guidelines and fulfilling the creative brief.
Projects
  • The Fall magazine editorial
    The Fall magazine editorialMy latest styling work. THE FALL Fashion & Beauty: New digital-only fashion shoot for Spring/Summer ‘19 - ‘Le Printemps’.
  • London Fashion Week AW19
    London Fashion Week AW19Behind the scenes photography art direction with photographer Suleika Mueller
  • Pringle of Scotland Ecommerce
    Pringle of Scotland EcommerceArt direction and styling for ecommerce photography
  • Styling and art direction
    Styling and art directionPersonal styling project with photographer Min Ryu
  • Mulberry AW16 capsule collection
    Mulberry AW16 capsule collectionStill life product styling and on-set art direction.
  • Mulberry AW16
    Mulberry AW16Working with Mulberry's in-house Image Team across all elements of the campaign, from product sample coordination, prepping styling product, production support and post-production management; liaising with retouch team, marking up retouch comments, reviewing proofs across colour matching, retouch and signs off.
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Projects credited in
  • Le Printemps, pt II
    Le Printemps, pt IIVideo clip for the exclusive digital fashion shoot seen at THEFALLmag.com
  • Le Printemps, pt II
    Le Printemps, pt IIClip from the exclusive digital shoot that can be seen at THEFALLmag.com
  • Le Printemps
    Le PrintempsVideo clip for the digital fashion shoot shown at THEFALLmag.com
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Work history
    Pringle of Scotland logo
    Pringle of Scotland logo
    Creative Ecommerce ConsultantPringle of Scotland
    London, United KingdomFreelance
    Providing online styling and art direction for ecommerce imagery
    Thread logo
    Thread logo
    StylistThread
    London, United KingdomFreelance
    Providing freelance support to full-time stylists at Thread.
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Skills
  • Brand Styling
  • Model Casting
  • Creative Art Direction
  • Ecommerce
  • Adobe Indesign
  • Basic Photoshop
  • CMS Experience
  • Fashion Production
  • Art Direction
Education
    S
    S
    (BA hons) Creative Southampton Solent University
     - Southampton, United Kingdom
    Writing Fashion and Culture
Awards
    McCann London logo
    McCann London logo
    Transform AwardsMcCann London
    The campaign I produced at McCann London for Business in the Community won GOLD for 'best use of photography' and the Transform Awards
    Drum logo
    Drum logo
    Wella SymposiumDrum
    Nominated fro DRUM award for Wella Symposium event