My work consists in helping businesses identify opportunities to future-proof their brand and marketing strategy. Passionate about cultures, unlocking new consumer insights and understanding emerging attitudes and behaviours, I specialise in strategic foresight and trends intelligence
Request portfolio including recent client work:
elodiemarteau.pro@gmail.com
Work history
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Researcher, Cultural Analyst & Foresight StrategistSelf Employed
Paris, FranceFreelance
TRENDS INTELLIGENCE & CULTURE
. Trend forecasting: research and analysis
. Interviews of experts, innovators, creators and early adopters
. Writing trends strategic articles, reports and presentations
. Creation of inspirational moodboards for visual and design direction
FUTURE FORESIGHT
. Generational, consumer and sector-specific studies
. Behavioural understanding and consumer shadowing
. Identification of new cohorts and new consumer target opportunities
. Strategic planing for future scenarios
. Future strategic direction
. Inspirational safari design
BRAND STRATEGY
. Brand and product positioning
. Brand blueprint
. Corporate and market audits
. Stakeholders interviews
. Target audience deep-dives: ethnography and focus groups
. Collaborative workshops design
. Brand concept and vision writing
Futures AnalystThe Future Laboratory
- London, United KingdomFull Time
Accounts: Landsec, Pentland
. Supported the strategic analysis and building of strategic recommendations: competitor analysis and running workshops to translate the trends into actions across brand touch points
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Skills
- Analysis and Research
- Analysing Trends
- Cultural Trends
- Future Trends
- Consumer Trends
- Trend Forecasting
- Planning Strategy
- Marketing Strategy
- Strategy Consulting
- Brand Strategy
Education
Innovation ManagementCentral Saint Martins (UAL)
- London, United Kingdom
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Market and Social ResearchMarket Research Society (MRS)
- London, United Kingdom
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