Elodie Marteau
Available

Elodie Marteau

Insights Researcher, Foresight Strategist & Cultural AnalystParis, France
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Elodie Marteau
Available

Elodie Marteau

Insights Researcher, Foresight Strategist & Cultural AnalystParis, France
About me
My work consists in helping businesses identify opportunities to future-proof their brand and marketing strategy. Passionate about cultures, unlocking new consumer insights and understanding emerging attitudes and behaviours, I specialise in strategic foresight and trends intelligence Request portfolio including recent client work: elodiemarteau.pro@gmail.com
Projects
  • PORTFOLIO
    PORTFOLIORequest portfolio including recent strategic foresight consulting conducted for various sectors and global markets: elodiemarteau.pro@gmail.com
  • The Trend Forecaster’s Handbook 2nd Edition
    The Trend Forecaster’s Handbook 2nd EditionAuthor: Martin Raymond, co-founder of The Future Laboratory Publisher: Laurence King Publishing 2019
  • Silent Knowledge
    Silent KnowledgeDesign Hotels Arena 2018
  • Branding Futures
    Branding Futures"Sagmeister & Walsh: A Retrospective" exhibition by Design Museum Holon 2018
  • PUBLICATION .The State of Luxury: France
    PUBLICATION .The State of Luxury: FrancePublisher: LS:N Global by The Future Laboratory 2019
  • PUBLICATION .Emerging Youth: France
    PUBLICATION .Emerging Youth: FrancePublisher: LS:N Global by The Future Laboratory 2019
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Work history
    S
    S
    Researcher, Cultural Analyst & Foresight StrategistSelf Employed
    Paris, FranceFreelance
    TRENDS INTELLIGENCE & CULTURE . Trend forecasting: research and analysis . Interviews of experts, innovators, creators and early adopters . Writing trends strategic articles, reports and presentations . Creation of inspirational moodboards for visual and design direction FUTURE FORESIGHT . Generational, consumer and sector-specific studies . Behavioural understanding and consumer shadowing . Identification of new cohorts and new consumer target opportunities . Strategic planing for future scenarios . Future strategic direction . Inspirational safari design BRAND STRATEGY . Brand and product positioning . Brand blueprint . Corporate and market audits . Stakeholders interviews . Target audience deep-dives: ethnography and focus groups . Collaborative workshops design . Brand concept and vision writing
    The Future Laboratory logo
    The Future Laboratory logo
    Futures AnalystThe Future Laboratory
     - London, United KingdomFull Time
    Accounts: Landsec, Pentland . Supported the strategic analysis and building of strategic recommendations: competitor analysis and running workshops to translate the trends into actions across brand touch points
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Skills
  • Analysis and Research
  • Analysing Trends
  • Cultural Trends
  • Future Trends
  • Consumer Trends
  • Trend Forecasting
  • Planning Strategy
  • Marketing Strategy
  • Strategy Consulting
  • Brand Strategy
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Innovation ManagementCentral Saint Martins (UAL)
     - London, United Kingdom
    M
    M
    Market and Social ResearchMarket Research Society (MRS)
     - London, United Kingdom
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