About me

I am a professional Digital Content Creator and Social Media Manager with 4 years of experience in digital content marketing, working on campaigns for iconic premium drinks brands such as Campari andTia Maria.

PostsProjectsExperienceTeam

Projects credited in

• 7

  Make your own gin tutorialMy role at Craft Gin Club was to raise awareness of the club online. Part of the strategy was to position us as experts in our fields and also create content that gin lovers were actively looking for online. I used social listening and community management to come up with the tutorial concept and decided on video after seeing that this was our most popular content type within our demographic.

Work history

Senior Digital Content ExecutiveCraft Gin Club
Dec 2019London, United KingdomFull Time
• Managing production of video + photo content, ensuring cross-department needs are met. Working with videographer to create social-first content to be used across all channels, including art direction, props and drinks styling, and asset post-production. • Delivering engaging, socially optimised campaigns from strategic ideation through to final delivery for both Craft Gin Club and partners, including clients such as Campari group, Disaronno International and the Singapore Tourism Board • Strategy and management of Instagram, Pinterest + TikTok channels including copywriting, content creation and publishing. • Assessing the effectiveness of digital campaigns through a "test and learn" approach, building weekly and monthly reports to track performance against KPIs
Digital Content ExecutiveCraft Gin Club
Dec 2018 - Dec 2019London, United KingdomFull Time
• Recipe testing and creation for monthly column in Ginned! magazine • Blog creation and SEO strategy on the Squarespace platform • Managing influencer campaigns to create brand awareness and conversions

Skills

• Photoshop
• Indesign
• Ms Word
• MS Excel
• Writing
• Retail
• Coffee Making

Education

A
A
Apprenticeship in Junior Content ProducerArch Apprentices
Dec 2017 - Mar 2019London, United Kingdom
Responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.The content they create can be used as part of media, advertising and marketing campaigns.They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.
A Level
Sep 2011 - Jun 2013Epsom, United Kingdom
A* - English B - Biology D - Chemistry