Make your own gin tutorial

  • Sophie Eadon
  • Eloise Benjamin

My role at Craft Gin Club was to raise awareness of the club online. Part of the strategy was to position us as experts in our fields and also create content that gin lovers were actively looking for online. I used social listening and community management to come up with the tutorial concept and decided on video after seeing that this was our most popular content type within our demographic.

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    Craft Gin Club

    • Non Creative Industries

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