Projects credited in
- The TruthA campaign for The Sunday Times based on the fact that it is the only newspaper that can be quoted in a court of law. The use of the oath promises the audience that reliable news is worth paying for. Brief: Create a campaign that persuades young people to pay for reliable news. Idea: The Times is the only news source that can be quoted in a court of law. Using the oath, the campaign promises to tell the truth, presenting the idea that reliability is worth paying for. The print and digital adve