Working as a freelance typographer and typeface designer, projects range from identity systems, the design of print-based materials — naturally with an emphasis on typographic structure and hierarchies — to the design and/or refinement, development and expansion of bespoke typefaces. Approaching each project inquisitively, with equal care and attention towards the concept and its craft, to provide a creatively considered outcome. Emma takes great pride in conceiving and developing each project in close collaboration with the client, being research-led from the early stages, through to delivery.
Projects
- Post Quarantine — Identity designPost Quarantine — letters to open when this is all over An invitation to write to your future self — take time out, reflect on how you’re feeling right now, and look forward to better days beyond COVID-19. It’s open to everyone, a chance to get creative and feature in an exhibition in the near future. Nikky Lyle (creative recruiter), Em Williams (brand designer), and Claire Medcalf (copywriter) set up Post Quarantine not only as a creative task to do while in lockdown, but as a way of capturin
Skills
- Packaging
- Branding
- Environmental Design
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Wayfinding Design
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Editorial Design
- Typeface Design
- Sign Painting
- Gilding
Education
MastersUniversity of Reading
Reading, United Kingdom
MA Typeface Design
(hons) Graphic DesignRavensbourne University London
- Chislehurst, United Kingdom