Projects credited in
- EtihadEtihad had been operating for more than ten years, but it hadn’t become legendary—unlike its direct competitors Virgin and Emirates. To set Etihad on the path to becoming Remarkable, Landor closely linked the airline to its hub city, Abu Dhabi—a center of world class architecture, culture, and hospitality. We created a brand experience in which standard moments are outstanding and special moments are talked about.1
- The brightest element in material scienceCOVESTRO | BRAND CREATION Proud of their past but not defined by it, this rebrand gave Covestro, once part of Bayer, the opportunity to continue to push boundaries. Colourful. Curious. Courageous. As industry leaders in Material Science, Covestro nods to it's rich brand heritage, but encapsulates their pursuit to make the world a brighter place.
Skills
- Strategic Planning
- Brand Strategy
- Brand Management
- Strategy
- Brand Marketing