Experienced in human-led design with a proven ability of building robust strategies for campaigns, programmes and services. I am confident working with senior stakeholders with a particular focus on the policy and NFP sectors.
Projects credited in
- A Blueprint for the Future: a new generation ready to transform the music industriesYouth Music is excited to launch 'A Blueprint For The Future', a new report featuring the voices and experiences of over 1,300 people aged 18-25 looking to break into the music industries. It explores their experiences of educational pathways, the difficulties in creating a sustainable living from music and analyses who is most affected by this.
- SheDecides.Rebrand I was the lead designer on the SheDecides rebrand. SheDecides is a global political movement driving change, fuelled by actions in communities, with young people at its heart. I refreshed the brand identity into something bold, youthful and powerful to suit such an important movement. Making sure the new branding remained true to the brands key messaging, whilst also having the flexibility to be used by a wide audience and remain consistent and recognisable.
London, United KingdomFull Time
Livity is a creative youth network. We offer young people the chance to cultivate their skills, learn from others and find a place to express their talents all while building sustainable youth strategies for brands. Clients come to us to gain deep youth insights and to access a large pool of young talent, energy, and ideas. My role focuses on designing and delivering strategies, solutions and consultancy with a youth focus. I lead Livity’s approach to insights and have successfully developed and implemented a robust human-centred approach that reflects the world young people live in and enables us to truly understand their experiences. In particular, much of my work is dedicated to developing stategies for policy teams, helping them tackle some of the biggest issues facing young people today. Clients include: * Google - insights and ongoing strategy for the Internet Citizens programme aimed at promoting digital citizenship amongst young people in order to help tackle online extremist narratives; * YouTube - design and delivery of a robust insights programme exploring the role YouTube plays in the lives of young LGBTQ+ people and young people experiencing high levels of anxiety; * Home Office - insights and strategic development of a pilot programme aimed at tackling youth knife crime; * CRUK - creative strategy and campaign development for the annual #OwnYourTone activation promoting safe skin care especially over the summer months; * The Health Foundation - nationwide research exploring the experiences of young people’s transition into adulthood and the impact on their ability to build a healthy life. Included strategic recommendations for cross policy areas and creative development to ensure conclusions reflected a youth voice; * Undivided - campaign and comms strategy for the UKs first of a kind youth-led, crowdsourced campaign ensuring young people from across the political spectrum have their voices heard during the Brexit negotiations.
- London, United KingdomFull Time
My role focused on developing strategic thinking to ensure that human truths are discovered and relevant insights are used to craft effective creative content. I worked across a wide range of clients from both the commercial (e.g.: Sky, New Covent Garden Soup Co., BBC) and NFP (e.g.: CRUK, British Council, Greenpeace) sectors. Ultimately, it was my job is to ensure people connect with the work produced and most importantly, that strong business results were delivered for clients. I was required to be reactive - tackling multiple planning challenges at any given time. This meant I developed a broad set of planning skills that include working on brand positioning pieces, devising campaign rollout plans, and crafting KPI frameworks. Additionally, I was heavily involved in the new business process where I was expected to lead pitches, present our agency credentials and work closely with board members to make commercial decisions.
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- Digital Media
- Marketing PR
- Creative Agency
- Marketing Strategy
- Project Management
- Strategic Planning
- Client Management
- Consumer Behavior
- Creative Thinking
- Brand Consultancy
- Political Communication
- Political Campaigning
MSc Marketing - DistinctionUniversity of Manchester
- Manchester, United Kingdom
Gained a broad insight into the different elements of marketing. Particular attention was paid to the area of consumer behaviour and how it relates to the fields of advertising and branding with dissertation research focusing on road-racer cyclists and their consumption habits. This required a great deal of investigatory work, including conducting interviews and online research.