- Managing all editorial content and participating in the entire production cycle of digital content for globalcool.org - Managing a team of freelance writers, and working with a number of contributors from the worlds of commercial marketing, PR, music, entertainment, celebrity engagement, journalism and media. - Using SEO in order to maximise impact of messages and increase traffic. Liaising with partners and potential sponsors. - Keeping Trustees up to date with progress of digital engagement strategy and ensuring we meet targets.
- Utilising web and social networks to build and engage audiences. - Ensured Global Cool’s website and other web properties were produced and maintained to the highest standards and in line with their KPIs. - Created target-driven content to increase traffic to over 20,000 unique views per month (50% increase) - Increased marketing reach from 0 to over 40,000. - Doubled IPM (compared to previous year’s averages).
- Working with the Editor to create and implement digital engagement strategy. - Writing web based and print articles on a variety of topics from entertainment and current affairs, to celebrity lifestyle and architecture in line with the publication’s KPIs and targets. - Created a large and varied portfolio of published work tailored to diverse audiences.
BA in English Literature with Creative Writing
A Levels achieved in English A, Theatre Studies B, Sociology C