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Emily Rycroft

Emily Rycroft

Web EditorLondon, United Kingdom
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Matt Willey
Nicola Gastaldi
Shimmy Ahmed
Emily Rycroft

Emily Rycroft

Web EditorLondon, United Kingdom
Professions
  • Journalist
  • Writer
  • Marketer
LevelSenior
QuestionsProjectsExperienceTeam
Projects
  • AMURT
    AMURTVolunteer Accounts Assistant for AMURT UK Homeless Charity in London. Employing ClearBooks accounting program to assist in modernising the charity’s accounts system.
  • Global Cool
    Global CoolResponsibilities: - Managing all editorial content and participating in the entire production cycle of digital content for globalcool.org - Managing a team of freelance writers, and working with a number of contributors from the worlds of commercial marketing, PR, music, entertainment, celebrity engagement, journalism and media. - Using SEO in order to maximise impact of messages and increase traffic. - Liaising with partners and potential sponsors. - Keeping Trustees up to date with progress of digital engagement strategy and ensuring we meet targets. Achievements: - Created bespoke content increasing readership to over 35,000 unique views per month (50% increase) - Doubled engagement with web users on globalcool.org (compared to previous year’s averages). - Raised IPM to three times higher than the previous year’s averages. - Increased marketing reach to over 80,000 (doubled previous year’s figure).
Work history
    Web Editor
    - Managing all editorial content and participating in the entire production cycle of digital content for globalcool.org - Managing a team of freelance writers, and working with a number of contributors from the worlds of commercial marketing, PR, music, entertainment, celebrity engagement, journalism and media. - Using SEO in order to maximise impact of messages and increase traffic. Liaising with partners and potential sponsors. - Keeping Trustees up to date with progress of digital engagement strategy and ensuring we meet targets.
    UK Content & Community Manager
     - 
    - Utilising web and social networks to build and engage audiences. - Ensured Global Cool’s website and other web properties were produced and maintained to the highest standards and in line with their KPIs. - Created target-driven content to increase traffic to over 20,000 unique views per month (50% increase) - Increased marketing reach from 0 to over 40,000. - Doubled IPM (compared to previous year’s averages).
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Skills
  • Fashion
  • Editing
  • Lifestyle
  • Blogs
  • Online
  • Social Media Marketing
  • Entertainment
  • Web Content
  • Environment
  • Popular Culture
  • Social
  • Excel
  • Office
  • Content and Media Writing
  • Copywriting
Education
    English Literature with Creative Writing
     - 
    BA in English Literature with Creative Writing
    A Level English A, Theatre Studies B, Sociology
     - 
    A Levels achieved in English A, Theatre Studies B, Sociology C