Emily Rycroft

Web Editor

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Fashion
  • Editing
  • Lifestyle
  • Blogs
  • Online
  • Social Media Marketing
  • Entertainment
  • Web Content
  • Environment
  • Popular Culture
  • Social
  • Excel
  • Office
  • Content and Media Writing
  • Copywriting

Work history

Currently

Web Editor

Global Cool Foundation

Jan 2013
  • - Managing all editorial content and participating in the entire production cycle of digital content for globalcool.org - Managing a team of freelance writers, and working with a number of contributors from the worlds of commercial marketing, PR, music, entertainment, celebrity engagement, journalism and media. - Using SEO in order to maximise impact of messages and increase traffic. Liaising with partners and potential sponsors. - Keeping Trustees up to date with progress of digital engagement strategy and ensuring we meet targets.

2011

UK Content & Community Manager

Global Cool

Dec 2010 - Dec 2011
  • - Utilising web and social networks to build and engage audiences. - Ensured Global Cool’s website and other web properties were produced and maintained to the highest standards and in line with their KPIs. - Created target-driven content to increase traffic to over 20,000 unique views per month (50% increase) - Increased marketing reach from 0 to over 40,000. - Doubled IPM (compared to previous year’s averages).

2010

Editorial Assistant & Bangalore

The New Indian Express

Mar 2010 - Dec 2010
  • - Working with the Editor to create and implement digital engagement strategy. - Writing web based and print articles on a variety of topics from entertainment and current affairs, to celebrity lifestyle and architecture in line with the publication’s KPIs and targets. - Created a large and varied portfolio of published work tailored to diverse audiences.

Education

2009

English Literature with Creative Writing

Brunel University

Aug 2006 - Jun 2009
  • BA in English Literature with Creative Writing

2005

A Level English A, Theatre Studies B, Sociology

Highworth Grammar School For Girls

Aug 1998 - Jun 2005
  • A Levels achieved in English A, Theatre Studies B, Sociology C