Creative and precise, I keenly engage storytelling in everyday forms of communication. I am a copywriter and marketer with experience of actively positioning and directing a brand to execute an engaging and curated presence, online and in print. Responding to the pace of this digital era and the tactile impression of physical forms of media, I look to immerse myself in multidisciplinary skills to achieve authentic brand action.
– Copywriting with design oversight of all communication output; social channels, mailouts, blog contributions, website development, publications and other marketing forms, from speeches and script writing to live feedback. – National campaign project management; from research, creative inception, through development and writing lines to publication using outdoor advertising and partnerships. – Troubleshooting and mastering the needs of clients, responding with creative solutions. – Event management and product developments, working closely with a media & graphics team to design products from beginning the creative process to meeting deadlines. – Writing marketing content for partnering clients including templates for social media posts, mailouts, website copy and print handouts. – Shaping user experience through tone of voice, proofreading all content to ensure the external face of the brand and achieving written word of high quality. – Curating the presence and designing the experience of our brand at external events. – Line managing and training interns and temporary workers on creative task fulfilment. – Producing data for reports regularly and on request.
– Customer support management over the phone, by inbox and on digital platforms. – Managed implementation and migration to a new CRM System. – Contributed to creative briefs for events, developing event plans, overseeing the workflow and assembling the team to organise events successfully and efficiently. – Ensured accounting obligations were up to date. – Recorded detailed metrics and delivered insights in reporting. – Managed team diaries, note taking in meetings and runner responsibilities at shoots. – Supported marketing team with ideas to promote upcoming events.
– Content management of social media, blog writing, scripting and proofing content pages for the website. – Writing and facilitating an email retention programme and regularly reporting the data. – The first point of customer service, responding to support queries from online users, projects, charities and business contacts. – Regulating internal communications with employees from regional office bases, reporting back technical repeated queries to improve user-based services and the guest experience. – Primary role during payment integration, transferring users and businesses to a new payment provider.
– The contact point between programme-makers, contributors, audiences and artists. – Researching, script writing and music reporting for various Radio DJs’ shows, most consistently part of Annie Mac’s team. – Supporting programme and events teams with administration tasks. – Attending and offering feedback during playlist meetings. – Corresponding to audience / listeners enquiries.