About me

An accomplished Head of Design with 15 years’ experience working across menswear and womenswear. A creative thinker and problem solver who understands product and has an innate sense of colour and detail, focused on carrying a brand from conception through to fruition with ambitious execution. With additional experience in fashion journalism, styling and branding, I provide a holistic and driven view on the creative process and art of making fashion, specialised in developing a brands DNA and storytelling. Strong leader with a collaborative management style, capable of working with a significant degree of autonomy, and a willingness to take the initiative. Showing great resilience and flexibility in an often complex and fluid business. Highly skilled and motivated design professional with a first-class Honours degree in Fashion Design from Kingston University.

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Projects

• 6

  Folk SS20 CampaignAnni Albers approach to textile development and exploration of fibres and the loom, inspired a tactile collection with modernity and craft at its core
• 1

  Folk x Goss Brothers + Folk AW19 CampaignA collaboration for AW19 Pre and Main started from a set of paintings created by the Goss Brothers, telling the story of Orpheus and Eurydice. These became a set of painterly prints with a playful nod to other-worldly literature.
• 3

  Folk SS19 Campaign + Folk x Alfie KunguCurated a disruptive range full of fun juxtaposing textures, vivid colours, bold patterns and prints, influenced by the spirit of subculture. Collaborated with London based painter Alfie Kungu, to create a bold art-infused capsule with energetic application and brave use of colour.
• 1

  Folk AW18 Lookbook and Fraction EditRyoji Ikeda inspired a collection based around endless reams of visual data; numbers, 3D grids, flickering patterns and electronic blips. The crashing digital surf is complex, but within it is simplicity and beauty.
• Folk SS18 CampaignAgnes Martin’s only completed and rarely screened film Gabriel 1976, inspired a collection based around nature, freedom and texture
• 1

  Sunspel AW16 CampaignExpanded the range and introduced more wovens into the collection with a focus on colour, texture and softness

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Work history

Design ManagerMR PORTER
Jun 2021London, United KingdomFull Time
• Drove the creative product direction of Mr P.’s Own Label, including Mr P. Pre and Main ranges, seasonal capsules, and the Conscious Knitwear Collection • Owned the process of balancing the range to include the development of seasonal key looks and permanent lifestyle pieces for the Mr P. customer • Continuously critiqued and developed new ideas to move the brand forward to stay ahead of the competition • Significantly contributed and mentored on the MR PORTER FUTURES programme, showing dedication and passion to both the designers and internal teams. Involvement included creative guidance, nurturing the concept, range planning, factory communications, sourcing, development, problem solving and pastoral care
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Head of DesignFolk Clothing
Nov 2016London, United KingdomFull Time
• Designed and managed both menswear and womenswear • Worked closely with the creative director from concept to completion • Provided the creative vision that was implemented through all departments, setting the standard for quality and brand definition each season • Created inspirational and fashion forward collections, whilst having an astute commercial awareness and strong understanding of competitor activity • Oversaw special projects in-line with the company brief, business plan and critical path, including exclusive Mr. Porter capsules and artist collaborations

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Skills

• Menswear Design
• Womenswear Design
• Styling
• Team Management
• Adobe Creative Suite
• Fabric Sourcing
• Colour Palette
• Creative Direction
• Microsoft Office
• Accessories Design

Education

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Bachelor of Arts (First Class Honours) Fashion DesignKingston University
Sep 2006 - Jun 2009London, United Kingdom
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Diploma in Foundation Studies (Art & Design)Loughborough University School of Art & Design
Sep 2005 - Jun 2006Loughborough, United Kingdom

Awards

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Student of the YearKingston University