About me
An accomplished Head of Design with 15 years’ experience working across menswear and womenswear. A creative thinker and problem solver who understands product and has an innate sense of colour and detail, focused on carrying a brand from conception through to fruition with ambitious execution.
With additional experience in fashion journalism, styling and branding, I provide a holistic and driven view on the creative process and art of making fashion, specialised in developing a brands DNA and storytelling.
Strong leader with a collaborative management style, capable of working with a significant degree of autonomy, and a willingness to take the initiative. Showing great resilience and flexibility in an often complex and fluid business.
Highly skilled and motivated design professional with a first-class Honours degree in Fashion Design from Kingston University.
Projects
- Folk SS19 Campaign + Folk x Alfie KunguCurated a disruptive range full of fun juxtaposing textures, vivid colours, bold patterns and prints, influenced by the spirit of subculture. Collaborated with London based painter Alfie Kungu, to create a bold art-infused capsule with energetic application and brave use of colour.
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Work history
Design ManagerYoox Net a Porter Group
London, United KingdomFull Time
• Working closely with the Director of Private Labels on strategy, design direction and collection building
• Driving force behind the creative direction, design and strategy of new elevated womenswear capsule
• Working alongside buying and merchandising to gain greater understanding of market positioning and pricing architecture
• Designing multi-product categories, including fabric, yarn, and trim sourcing; sketching, tech pack building, fittings, presentations and sign off meetings
• Overseeing the design processes demonstrating best practices, contributing to the group-wide Infinity Sustainability Strategy through sourcing, and researching ways to improve our production practices and approach
• Ensuring collections are aligned to overall business objectives, whilst respecting and understanding the customers' needs and maintaining integrity of brand DNA
• Working with creative and legal teams on branding projects
• Redefined the concluding Iris & Ink collections, with end use and customer lifestyle in mind
• Member of Ethnic Equality Network (ERG), organised our first ever guest speaker during Black History Month UK and created the digital assets for internal use
• Overseeing the design of The Modern Artisan talent programme in partnership with The King’s Foundation
Design ManagerMR PORTER
London, United KingdomFull Time
• Drove the creative product direction of Mr P.’s Own Label, including Mr P. Pre and Main ranges, seasonal capsules, and the Conscious Knitwear Collection
• Owned the process of balancing the range to include the development of seasonal key looks and permanent lifestyle pieces for the Mr P. customer
• Continuously critiqued and developed new ideas to move the brand forward to stay ahead of the competition
• Significantly contributed and mentored on the MR PORTER FUTURES programme, showing dedication and passion to both the designers and internal teams. Involvement included creative guidance, nurturing the concept, range planning, factory communications, sourcing, development, problem solving and pastoral care
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Skills
- Menswear Design
- Womenswear Design
- Styling
- Team Management
- Adobe Creative Suite
- Fabric Sourcing
- Colour Palette
- Creative Direction
- Microsoft Office
- Accessories Design
Education
Awards
K
K
Student of the YearKingston University