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Emma Johansen

Emma Johansen

Strategy Director, Photographer @EJ.AldersonLondon, United Kingdom
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Pip Jamieson
Greg Carter
Conor Rua
Emma Johansen

Emma Johansen

Strategy Director, Photographer @EJ.AldersonLondon, United Kingdom
Professions
  • Marketer
  • Strategist
  • Photographer
LevelMid Level
About me
Day-to-day I embrace agency life, nutting-out business problems with creative thinking, but I like spend my spare time building my photography portfolio. Work currently viewable on Instagram @EJ.Alderson
QuestionsProjectsExperienceTeam
Projects
  • Work from first fashion shoot
    Work from first fashion shootSample work from my first shoot with sustainable fashion business Cathy's cast offs. Raw edit without post production.
  • Winner of national photography comp
    Winner of national photography compTaken from my ‘Sunday sessions’ project this was an unstaged shot, taken with a Pentax K1000, on 35mm film.
  • ITV Hub launch
    ITV Hub launchResearch showed that ITV Player was suffering from a few challenges, challenges set against a backdrop of changing viewing behaviour. The challenge was therefore to create a new brand (ITV Hub) a brand that delivered against expectations, leading to our new on demand service becoming the most watched, loved and talked about VOD service in the UK. ‘Seizing (viewing) occasions and matching the content to the occasion’ sat at the heart of the strategy. This translated to giving The ITV Hub share of voice at a time VOD is traditionally consumed, whilst also acknowledging the fact technology enables viewing wherever; whenever, therefore creating new viewing occasions. It also put content front and centre, serving it in a way that was true to the context it was served in, ultimately demonstrating the multiple ways The ITV Hub and its new features could serve you, and your particular need at that moment in time.
Work history
    LIDA London logo
    LIDA London logo
    Senior StrategistLIDA London
    London, United KingdomFull Time
    ITV logo
    ITV logo
    Media StrategistITV
    London, United KingdomFull Time
    Working for ITV's in-house media department I was the strategic lead for future and mainstream audience hubs. Responsibilities include defining OEP media frameworks for channel and programme brands, whilst ensuring the team operates as efficiently as an external agency.
Skills
  • Advertising
  • Marketing PR
  • TV
  • Photographic Direction
Education
    U
    U
    BA (Hons) professional media & advertisingUniversity of Gloucestershire
     - Cheltenham, United Kingdom