Projects credited in
- For International Womens Day, YO! celebrated the strength and individuality of the YO! team on Facebook and Instagram. We interviewed 3 strong YO! managers to talk about their experiences working in the restaurant industry as a Women. 38% of YO!'s chefs are women compaired to the national average of 18.5% (2017), a statistic that YO! is very proud of. With the help of the photographer Michael Leckie, we created dynamic content for social, embracing each womens indivduality. Many thanks to Jam
- Branding for the new Boxpark Croydon YO!. YO!'s Exec Chef Mike Lewis, finds inspiration for his dishes on the streets of Japan. One of Boxparks signature dishes, the Katsu Sando is often found in train station kiosks. I played on this idea to create the YO! Boxpark branding, inspired by the train stamps found in the stations. Each station features as a pattern on the greaseproof paper and the stamp is used across the packaging and menu.