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Working as a freelance typographer and typeface designer, projects range from identity systems, the design of print-based materials — naturally with an emphasis on typographic structure and hierarchies — to the design and/or refinement, development and expansion of bespoke typefaces. Approaching each project inquisitively, with equal care and attention towards the concept and its craft, to provide a creatively considered outcome. Emma takes great pride in conceiving and developing each project in close collaboration with the client, being research-led from the early stages, through to delivery.