About me

Hi, I՚m Erica, a freelance designer working in Auckland. I create brand identities, websites, bespoke marketing solutions, retail concepts, illustration and everything in-between. Armed with the ability to come up with original solutions thanks to the freedom to be innovative and versatile through multiple design disciplines.

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Projects

• 4

  Website DesignImage rich portfolio of work for Lifestyle Photographer. Minimal Aesthetics. Must offer an easy, intuitive UX. Gallery, services and booking and blog capabilities. Client to Self manage Squarespace
• 2

  Brand DevelopmentComplete brand conceptualisation. Simplicity across all attributes. Brand identity development & launch. Food & Beverage packaging, promotional design, merchandise, signage & web development inc. interactive online ordering options, social media content planning & design.
• 2

  Re-Invent the WheelShine with Amy is an upbeat safe haven offering resources , support and online education for woman seeking wellness/mindset shifts. My brief was to collate all existing branding, website and blogs from multiple platforms and social sites. Transform and transfer, update branding and redesign the user experience to cohesively align with the overall identity. Establish and execute an edgy point of difference to attract the target market whilst at all times upholding a soft feminine journey that i

Work history

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Freelance Design & IllustrationLittlemahuta
Oct 2017Auckland, New ZealandFreelance
Hi, I՚m Erica, a freelance designer working in Auckland. I create brand identities, websites, bespoke marketing solutions, retail concepts, illustrations and everything in-between. An accomplished art worker and custom illustrator.
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Designer - Bespoke Property MarketingStickybeak
Oct 2015 - Sep 2018Auckland, New ZealandFull Time
Partner in Design collaboration offering a seamless marketing service to agents and agencies within the Auckland Real Estate sector. The partnership saw us - “stickybeak” - taking on full marketing responsibility from acquisition through to a live listing. The stickybeak signature service was our all inclusive bespoke property marketing packages. The package was not your standard set of house photos reliant on the skills of your agent alone. Instead Stickybeak executed incredibly successful, well planned marketing campaigns designed to grab the attention of the right target market from the get go. We stepped well outside of the market “norm” Our campaigns drew a significant amount of attention - and our campaigns were proven to sell. - Customised property campaign theme/design - Art Direction - photo & video inc music score and/or sales script - Home staging - Property Marketing Collateral Print & Digital - Property Landing Page/website - Advertising placement - Full campaign management

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Skills

• Abobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Graphic Design
• Web Design
• Squarespace
• Illustration
• Custom Artwork
• Brand Identity
• Bespoke Design

Education

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Diploma of Digital MarketingNew Zealand Institute of Education
Feb 2016 - Sep 2018Auckland, New Zealand
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Diploma of Graphic DesignInternational Career Institute
Feb 2015 - Sep 2015Auckland, New Zealand