About me

I'm passionate about words and write, edit, and proofread copy for publishing houses and branding/advertising agencies. I like to punch above my weight and I thrive in a fast-paced, diverse, and collaborative work environment. I'm available for any temporary/permanent assignments and welcome any projects that keep me on my toes (or heels!) - get in touch.

PostsProjectsExperienceTeam

• I'm looking to expand my list of must-read newsletters. If you know of any that deliver insight and/or chuckles, I'd love to hear about it!

Projects

• 15

  Art for Health – website copyI was roped in to write copy for the Art for Health website, a competition designed to raise awareness through art that inspires by the UAE's Ministry of Health and Prevention.
• Hottest Hotels in Dubai - Condé Nast TravellerCompiled and wrote about the Hottest Hotels in Dubai for Condé Nast Traveller (India) Best of Dubai Issue.
• 3

  The Cake BarI worked with a branding agency to create inspiring website copy for a serene bakery and café in Dubai called The Cake Bar.

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Work history

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Sub-editor and copywriterImpact BBDO Dubai
May 2011 - Mar 2015Dubai, United Arab EmiratesFull Time
Dotting Is & crossing Ts. Worked on campaigns with some top-tier brands like Emirates, Pepsi, MARS, Johnson & Johnsons, Visa, and more.
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Editor-in-ChiefMartha Stewart Middle East
Mar 2010 - Dec 2010Dubai, United Arab EmiratesFull Time

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Skills

• Brand Copywriting
• Brochure Copywriting
• Content Copywriter
• Content/copywriting/writing/editorial/advertising
• Brand Content
• Advertising Copy
• Copy Proofing
• Freelance Writing/subbing/proofreading