My name is Esther Duran and I am a Service/Product Design Director with over 12 years of experience.
I seamlessly blend physical and digital spaces solving problems that affect usability. I do this by creating products and experiences that MATTER.
My work is driven by two beliefs: that everyone benefits from good design and good user experience and that good user experience and good design is always memorable, effective and beautifully simple. I speak the truth, go the extra mile and believe that collaboration is the root of great things.
My fascination for human behavior and desire to understand what motivates people, their hopes, fears and dreams helps me to comprehend how audiences interact with products and how products can play key roles in people’s lives.
For the last year I've been working with clients such as Virgin, SEAT, ITV and Savills just to named a few. I love collaborative work, if you need a UX hand please drop me an email.
Projects
- GaydarFor four years I was the UX-UI and brand director/strategist at Gaydar leading the UX and creative teams. I did the creative strategy for their worldwide market (South Africa, Germany, France, Spain, UK, USA and Brazil), their re-branding and re-design for all print and digital material, iOS, Android apps, blog and website.
- SavillsI was responsible for the information architecture, user experience, strategy and customer experience journeys as part of the pitch team for Savills. I led workshops to understand the client, the service and the user effectively. I then translated the data to create a product that fits each user’s requirements to be used on desktop, tablet and phone formats. I worked as a translator who speaks the language of developers, engineers, business stakeholders and customers to ensure that everyone understands the nature of the project and the root of the vision.
Work history
Creative Lead
London, United KingdomFull Time
Service Design Lead for Fjord London and Accenture Interactive.
Working with very talented people focusing on creating breath taken and innovative user experiences using technology, research and Living Services.
Head of User Experience
- London, United KingdomFull Time
At Gaydar I was involved in defining and implementing their business direction, product, brand, creative and UX-UI strategy.
As a visual storyteller, I conducted a series of market research through focus groups, personas, workshops and provided expertise on digital
innovations, product development with Agile methodology, multichannel digital and creative strategies, leading UX methods and design trends.
I led the UX and creative department in London that produced and unified the brand vision worldwide (in South Africa, Australia and Europe) and mobilised new engagement with emerging markets such as North and South America through the understanding of consumer’s necessities
and market opportunities.
Key Responsibilities:
- Establish and foster new branding directions worldwide
- Lead the UX-UI and creative department to accomplish the relevant guidelines, products and creative-UX practices
- To promote exceptional, ideas driven, brand design solutions focusing on the big picture
- Develop new iOS, Android, website, blog and social media channels “look & feel” to keep consistency and enhance UX-UI
- Be the brand guardian during worldwide events (Mardi Gras, cinema festivals, etc)
- Create and produce prototypes, organise focus groups and user research
- Management of projects as a whole; including engagement with stakeholders and partners through meetings, presentations and overseeing of budgets
Skills
- Adobe Applications (photoshop
- Axure Illustrator Visio Photoshop Indesign User Experience
- Head of User Experience UX UCD Responsive Wireframe
- Ability to Work to a Contract
- Senior UX Architect Wireframe User Research Agency
- Android/ Mobile/ Mobile Apps/ Native Apps/ Product
- Digital Product Design
- UI UX Strategy
- Lean/agile Software Design
- Head of Digital/digital Lead/lead Digital Creative/ux/ui/web