I am an eclectic spirit, with years of international experience, as art director and creative consultant, working on projects for high demanding clients.
My experience flows through all creative fields.
From 2011 to 2018, I am co-founder of SVPERBE Creative Visionaries, a liquid international awarded consultancy boutique, supporting agencies and brands on unique projects.
In the last years I have been living in different cities — Lausanne, Zurich, Hong Kong and Shanghai. Since I moved back to Milano in 2018, I have been involved on the concept development of the e-commerce platform THEFLAMEL.com and other digital projects for Moncler, Roger Vivier, BMW and more.
I am currently attendee at the EMiLUX, double degree master in Luxury Management at Sda Bocconi w/ Esser Paris; creative consultant at Pink Salt agency, and European partner at CROX Ltd. Shanghai.
Projects
- Roger Vivier — SENSORAMA Instagram AI FiltersArt direction and creative management on the latest innovative digital activation for the Hotel Vivier Paris FW21, on 26th February 2020. Check on Roger Vivier's Official IG account https://instagram.com/rogervivier?igshid=1umh0pn9uielz Agency: Pink Salt Talent: Marc Wakefield Client: Roger Vivier Paris
- Activia Danone — #OMGUT AnimationsArt direction and creative management supporting Y&R on the digital campaign #OMGUT, with 9 CGI animated video GUT TIPS for the landing page, as creative interpretation of stereotypes and educational concepts about Gut, to stay healthy and safe. Check on Oh My Gut program online: https://omgutprogram.activia.it/ Client: Danone Activia Agency: VML Y&R Y&R Creatives: Cecilia Moro & Anita Rocca Creative Production Agency: Pink Salt 3D CGI Talent: James van den Elshout Executive Producer: Beatric
- Roger Vivier — Walk Your TunaWalk around Paris with the new Instagram filter game by Roger Vivier. Conceived and imagined with Creative Director Gherardo Felloni, it will bring you closer to iconic landmarks in the City of Light. "Walk Your Tuna" features the dog Tuna (@tunameltsmyheart), and four original Roger Vivier figures to choose from. Illustrations, signed by the Korean artist Kim YongOh, give a unique ironic and unique vision to the new Instagram AR Face Game. Client: Roger Vivier Agency: Pink Salt Exe. Producer:
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Work history
Art Director & Strategic Business ConsultantPink Salt
Milan, ItalyFreelance
Supporting Pinksalt.it creative consutlancy agency from day zero developing the business, and working as leading creative diretion and consultancy in partnership with the Founder on most of the best company projects for clients such as Roger Vivier, Activia Danone, Ferrero, Y&R, Publicis, BMW The1, Gucci.
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Art Director, Creative Consultant, and StrategyMy self freelance
Milan, ItalyFreelance
Efficiently lead and administer creative projects in support of ongoing marketing programmes for renowned clients across the globe. Identify client needs and plan projects accordingly with a keen focus on ensuring the highest level of excellence in all programs and videos.
Create design theme and graphics focused on B2B and B2C marketing campaigns. Review all production materials on key projects and manage operational, strategic, and administrative functions.
Selected Contributions:
▪ Demonstrated well-established, efficient, and advanced management skills that improved operational efficiency, quality, and project performance.
▪ Maximised website traffic and product awareness by developing influential videos/content for advertisement, resulting in enhancing client satisfaction and loyalty.
▪ Accomplished all significant challenges associated with leading creative projects on international assignment, including talent management, video direction, team leadership, and relationship management.
Key Clients: BMW, Ferrero, Moncler, Gucci, Valentino, Barilla, Domus Magazine, Under Armour, Fabrizio Paterlini, IMS Filters, Hotel Borella, Ogilvy, M&CSaatchi, McCann, Y&R, YMEE, and CQS.
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Skills
- Art Direction
- Creative Direction
- Marketing
- Talent Management
- Advertising
- Strategic Communications
- Creative Production
- Strategy
- Brand Creative Strategy
- Luxury
Education
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Executive Master in Luxury ManagementSDA Bocconi
Milan, Italy
Executive international master with focus on Luxury dynamics, in partnership with ESSEC Paris.
7 modules covering almost 2 years travelling the world: Milano, Paris, Mumbai, Dubai, Singapore with international case studies, professors and more than 20 different nationalities in class.
https://www.sdabocconi.it/en/specialized-master-full-time-executive/emilux
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Master’s Degree in Visual Communication and DesignPolitecnico di Milano
- Milan, Italy
THESIS TITLE : “ANSALDOBREDA : OPPORTUNITY OF REPLACEMENT ON NAFTA MARKET . T HE ROLE OF COMMUNICATION DESIGN ON THE DEFINITION OF CORPORATE STRATEGIES ” TUTOR : DR . ANDREA APARO
Awards
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ADCI Best movie and animationADCI Annual Awards
"Back To Rock" Rolling Stone Magazine video animation with DLVBBDO Milano
https://vimeo.com/57215704