Activia Danone — #OMGUT Animations

Art direction and creative management supporting Y&R on the digital campaign #OMGUT, with 9 CGI animated video GUT TIPS for the landing page, as creative interpretation of stereotypes and educational concepts about Gut, to stay healthy and safe. Check on Oh My Gut program online: Client: Danone Activia Agency: VML Y&R Y&R Creatives: Cecilia Moro & Anita Rocca Creative Production Agency: Pink Salt 3D CGI Talent: James van den Elshout Executive Producer: Beatrice Cardile