Projects credited in
- Love Levi's BrandingThe aim of this project was to modify customisable aspects from Levi’s existing tailor shop and adapt the personalisation components into an exclusive, collaborative, bespoke, tactile publication. The aim of this publication was to reinvigorate Levi’s as a brand, reaching out to a younger demographic by asking them to demonstrate their love of the brand through traditional craft. The brief will be distributed to a target consumer via social media, requesting a variety of multimedia responses to
- adidas GlitchForget everything you know about the process of launching a product. Your standard football boot launch has been rolled out a million times. For GLITCH, we broke that pattern. GLITCH is a campaign driven by consumer participation, from the very beginning. In October 2015, we gathered a group of London kids - and adidas consumers - in conceptual workshops. Over the following months we worked closely with the kids and adidas to evolve and refine what would become 'GLITCH'. Our consumers influenced2
- adidas - GlitchCo-creation like never before. adidas adopt an open source strategy: grow share of market through share of trend and share of mind. Why? Because they recognise that traditional marketing won’t reach audiences that don’t consume traditional media. adidas Glitch is a new breed of football boot which sits at the heart of the strategy. Developed in collaboration with adidas ‘football creators’, it has interchangeable inner and outer skins that can be switched up to suit your mood. To suit adidas aud14
Work history
T
T
Sign WriterThe Blackboard Artist
London, United KingdomFreelance
Skills
- Typography
- Hand Lettering
- Graphic Design
- Graphic Communication
- Photography
- Film
Education
Graphic DesignLeeds Beckett University
- Leeds, United Kingdom