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Fabiana Pacini

Project Manager

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Content, Copywriting & Journalism - Strategist & Planner

Projects

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About me

Hi, I'm Fabi Right now I'm a Project Manager at Monster Energy Before landing in the cloudy, noisy but beautiful London, I worked for different music agencies in two different countries. Vicious Media, was my first love, for almost two years I was in charge of their social media channels, marketing campaigns, web analytics, editorial calendar, SEO and a long etc. During my time there, I helped develop the brand and launched our baby: Under Magazine. Which specializes in national electronic music in a vertical format. We give relevance to up-and-coming artists and those who take risks in the music industry, and which I proudly keep collaborating. Moving to Belgium I found The Word, the Belgium’s leading English-speaking magazine documenting and championing the best in neighborhood living, music, and art. During eight months I worked as a music hunter, trying to find unknown but promising talents in the country were the beer it's cheaper than water.

Skills

  • Events
  • Marketing PR
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Illustrator
  • Photoshop
  • Word
  • Content and Media Writing

Work history

Currently

Jan 2017
  • London, United Kingdom
  • Freelance
  • Based in Corona, California, Monster Energy is a leading marketer and distributor of energy drinks and alternative beverages. At Monster, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favourite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. At Monster Energy, I’m responsible for their Strategic Brands, which includes, BURN, Relentless, Ultra, Power Play, BPM and Nalu across EMEA. From electronic music all around Europe, including a touch of grime in the UK as well as hip-hop in South Africa, and to complete the portfolio, there are also two completely different brands with an edgy sports personality in the Netherlands and Eastern Europe. As a Digital Project Manager, I work closely with local markets and Digital Marketing Coordinators to make sure the content we create on our platforms is up-to-date and on-brand. From creative brainstorming around a campaign, to set the objectives and the strategy to track and report our achievements back to the business. Role • Planning digital campaigns from the initial stages through final delivery • Acting as a key contact for partnerships (Spotify, Google, DJ Mag…) • Identifying and implementing KPIs • Management of all Strategic Brands Website, from content creation to the building itself • Media Buying • Write, edit and proofread copy for promotional materials within marketing campaigns • Management of local Web Coordinators across EMEA • Optimize content according to SEO • Develop content ideas for digital channels and turn them into storytelling campaigns to our core audience • Deliver regular reports of campaign results, including web analysis and evaluation of KPI • Implement Brand Guidelines on a daily basis • Newsletter distribution across EMEA

2016

Content Manager

Street Team

May 2016 - Dec 2016
  • London, United Kingdom
  • Full Time
  • StreetTeam is a tech start-up and the world’s leading peer-to-peer sales software for live entertainment. We enable our customers to turn their most influential fans into ambassadors who promote their events and sell tickets to their friends in return for rewards. StreetTeam works around the globe with some of the biggest names in events, including Live Nation, AEG, SFX, Bonnaroo, Bestival, Spring Awakening, SW4, Digital Dreams, EDC, Reading, Leeds, Electric Zoo and much more. Role: • Overseeing all content creation activities for our website • Working closely with CEO and marketing team to create a web content strategy • Writing entertaining and informative search optimised copy • Seek-out and create content • Overall responsibility for delivering partners contractual rights across all digital assets • Seek to increase our knowledge and understand our fans • Set KPI's for new campaigns and report on these • Create success case studies • Develop an editorial calendar

2015

Apr 2015 - Aug 2015
  • Brussels, Belgium
  • Freelance
  • The Word Magazine Freelance Journalist Belgium’s leading English-speaking free media platform, documenting and championing the best in neighborhood living, music, and art. Role: • Work closely with the news team, photographers and Editor-in-Chief • Write and publish content on a weekly basis • Newsletter distribution • Translate content from French to English • Liaise with content writers to ensure brand consistency

2017

Executive Editor

Under Magazine

Apr 2013 - Jan 2017
  • Madrid, Spain
  • Full Time
  • Spanish magazine that specializes in national electronic music in a vertical format. We give relevance to up-and-coming artists and those who take risks in the music industry Role • Generate, edit, curate and share content daily • Stay up-to-date with developments and generate new ideas to draw audience’s attention • Build and execute digital campaigns for our platforms (Facebook, Twitter, Instagram) • Optimize content according to SEO and use platforms such as Google Adwords and Adsense • Analysing, reviewing and reporting on the effectiveness of content to maximize results, test new ideas to increase audience engagement • Act as a brand ambassador at live events • Collaborate with internal and external team to create original campaigns

2014

Content & Social Media Manager

Vicious Media

Apr 2013 - May 2014
  • Madrid, Spain
  • Full Time
  • Music Agency leading in Electronic Music. Role: • Develop and implement online marketing campaigns (SEO-SEM). • Social Media Manager for all platforms (Vicious Magazine, Under Magazine Awards Vicious, Vicious Radio, Madrid Music Days). • Planning content according to our target audience • Write articles and interviews. • Planning digital campaigns from the initial stages through final delivery • Develop content ideas for digital channels and turn them into storytelling campaigns to our core audience • Act as a brand ambassador at live events • Create compelling content during live events • Develop content strategy aligned with short-term and long-term marketing targets • Develop and maintain conversations with our audience across channels

Education

Currently

Oct 2017
  • Brussels, Belgium