Fabiana Pacini

Content Manager

Level
Mid Level
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-
51 Connections

Projects

Projects credited in

About me

After the realization that I will not be making it as a Rockstar, (I wasn’t even close). I decided to change my focus and concentrate my efforts backstage, and help new talents and brands to achieve their own Rockstar dream. Music and culture are my main passion, and for the past 8 years, I moved from a country to another pursuing the best opportunities, that could combine my passion and knowledge with Communications and Digital Marketing. From Brazil to France, Spain, United States, Belgium and finally London, I learn how to adapt my skills and also to dive into every local culture, which brought me a very diverse vision, and experiences. With a thirst for new challenges, and a very curious personality I’ll never settle with what I know. Specialities: Content production, copywriting, project management, marketing strategy, social media marketing, public relations, digital media planning and buying, communication strategy and more.

Locked Pro Plan feature

Skills

  • Creative
  • Social Media Marketing
  • Content and Media Writing
  • Brand Content
  • Brand Marketing
  • Project Management
  • Digital Marketing
  • Strategic Communications
  • PR Campaigns
  • Content Distribution

People I’ve worked with

  • Lina Kotzian

    • artist manager
    • Courage PR, Diagnosehaus
  • Hayley Mack

    • Music & Culture activations manager EMEA
    •  

Companies I’ve worked with

  • Red Bull

    Red Bull

    • Retail
  • DixonBaxi

    DixonBaxi

    • Design
  • Monster Energy Europe Ltd

    Monster Energy Europe Ltd

    • Retail
  • V

    VERVE

    Work history

    Currently

    Marketing & PR Manager

    DixonBaxi

    Oct 2018
    • London, United Kingdom
    • Full Time
    • As a Marketing and PR Manager at DixonBaxi, my role is to ensure business growth through various campaigns, not only from a B2B side but also supporting the team within client-facing projects. Develop a Marketing and PR annual strategy Plan and implement campaigns within budget Develop and manage new products, including, case studies, articles, book and merchandise. Write and distribute press releases across different territories including Europe, LATAM and US. Work closely with clients such as FOX Channel International, Channel 4, V&A, Mixcloud and many more. Manage content creation with designers and creatives on a daily basis. Liaise with external partners such as media publications, awards, and events. Organise and manage our own series of events. Train and mentor Marketing interns within our Intern Academy programme Track marketing performance and ROI and prepare monthly reports

    2018

    Social Media Specialist

    Red Bull

    Aug 2018 - Oct 2018
    • London, United Kingdom
    • Freelance
    • As a freelance for Red Bull, I was brought to support the digital team on the creation and execution of social media and communication campaigns for grassroots events as well as product launches. Manage budget and KPI’s for all social media activity. Primarly on, Facebook, Instagram, Snapchat and Twitter. Plan and implement campaigns within different events across the UK. Track and report digital performance Livestream coverage on the ground during various events. Executing paid social through all Red Bull branches, including, music, gaming, adventure and many more. Liaise with external partners to launch brand-awareness campaigns such as, ‘Keys To Your City’ across the UK.

    2018

    Project Content Manager Manager

    Monster Energy Europe Ltd

    Jan 2017 - Jun 2018
    • London, United Kingdom
    • Full Time
    • Based in Corona, California, Monster Energy is a leading marketer and distributor of energy drinks and alternative beverages. At Monster, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favourite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. At Monster Energy, I’m responsible for their Strategic Brands, which includes, BURN, Relentless, Ultra, Power Play, BPM and Nalu across EMEA. From electronic music all around Europe, including a touch of grime in the UK as well as hip-hop in South Africa, and to complete the portfolio, there are also two completely different brands with an edgy sports personality in the Netherlands and Eastern Europe. As a Digital Project Manager, I work closely with local markets and Digital Marketing Coordinators to make sure the content we create on our platforms is up-to-date and on-brand. From creative brainstorming around a campaign, to set the objectives and the strategy to track and report our achievements back to the business. Role • Planning digital campaigns from the initial stages through final delivery • Acting as a key contact for partnerships (Spotify, Google, DJ Mag…) • Identifying and implementing KPIs • Management of all Strategic Brands Website, from content creation to the building itself • Media Buying • Write, edit and proofread copy for promotional materials within marketing campaigns • Management of local Web Coordinators across EMEA • Optimize content according to SEO • Develop content ideas for digital channels and turn them into storytelling campaigns to our core audience • Deliver regular reports of campaign results, including web analysis and evaluation of KPI • Implement Brand Guidelines on a daily basis • Newsletter distribution across EMEA

    2016

    Content Manager

    VERVE

    May 2016 - Dec 2016
    • London, United Kingdom
    • Full Time
    • StreetTeam is a tech start-up and the world’s leading peer-to-peer sales software for live entertainment. We enable our customers to turn their most influential fans into ambassadors who promote their events and sell tickets to their friends in return for rewards. StreetTeam works around the globe with some of the biggest names in events, including Live Nation, AEG, SFX, Bonnaroo, Bestival, Spring Awakening, SW4, Digital Dreams, EDC, Reading, Leeds, Electric Zoo and much more. Role: • Overseeing all content creation activities for our website • Working closely with CEO and marketing team to create a web content strategy • Writing entertaining and informative search optimised copy • Seek-out and create content • Overall responsibility for delivering partners contractual rights across all digital assets • Seek to increase our knowledge and understand our fans • Set KPI's for new campaigns and report on these • Create success case studies • Develop an editorial calendar

    2015

    Apr 2015 - Aug 2015
    • Brussels, Belgium
    • Freelance
    • The Word Magazine Freelance Journalist Belgium’s leading English-speaking free media platform, documenting and championing the best in neighborhood living, music, and art. Role: • Work closely with the news team, photographers and Editor-in-Chief • Write and publish content on a weekly basis • Newsletter distribution • Translate content from French to English • Liaise with content writers to ensure brand consistency

    2017

    Executive Editor

    Under Magazine

    Apr 2013 - Jan 2017
    • Madrid, Spain
    • Full Time
    • Spanish magazine that specializes in national electronic music in a vertical format. We give relevance to up-and-coming artists and those who take risks in the music industry Role • Generate, edit, curate and share content daily • Stay up-to-date with developments and generate new ideas to draw audience’s attention • Build and execute digital campaigns for our platforms (Facebook, Twitter, Instagram) • Optimize content according to SEO and use platforms such as Google Adwords and Adsense • Analysing, reviewing and reporting on the effectiveness of content to maximize results, test new ideas to increase audience engagement • Act as a brand ambassador at live events • Collaborate with internal and external team to create original campaigns

    2014

    Content & Social Media Manager

    Vicious Media

    Apr 2013 - May 2014
    • Madrid, Spain
    • Full Time
    • Music Agency leading in Electronic Music. Role: • Develop and implement online marketing campaigns (SEO-SEM). • Social Media Manager for all platforms (Vicious Magazine, Under Magazine Awards Vicious, Vicious Radio, Madrid Music Days). • Planning content according to our target audience • Write articles and interviews. • Planning digital campaigns from the initial stages through final delivery • Develop content ideas for digital channels and turn them into storytelling campaigns to our core audience • Act as a brand ambassador at live events • Create compelling content during live events • Develop content strategy aligned with short-term and long-term marketing targets • Develop and maintain conversations with our audience across channels

    Education

    Currently

    Oct 2017
    • Brussels, Belgium