About me

I joined Leeds Arts University in 2013 to lead the lively and exciting BA (Hons) Creative Advertising course, having previously taught at the University of Leeds on MA and BA Hons courses in both Advertising and Graphic Design. Prior to this I worked in a number of roles in the creative industries predominately centred on branding design, implementation and brand promotion. For my Masters, I specialised in Graphic Design and my work included explorations in areas of organisational and place branding. My current role involves the management and leadership of the Creative Advertising department where I am responsible for the direction, monitoring, planning and development of the curriculum with an emphasis on leading a rich and vibrant environment for staff and students in which passion and curiosity drive all aspects of creativity.

PostsProjectsExperienceTeam

Projects credited in

• 24

  Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how

Work history

Course Leader BA (Hons) Creative AdvertisingLeeds Arts University
Apr 2013Leeds, United KingdomFull Time
Responsible for the direction and philosophy of the course, which includes collaboration, team-work and individuality. I play a pivotal role in the design, planning, delivery and assessment of teaching and creative learning activities. I help students achieve their aspirations and fulfil their potential whilst developing creativity and effective ideas.
Teaching FellowUniversity of Leeds
Feb 2004 - Apr 2013Leeds, United KingdomFull Time
Involved with the design and delivery of creative subject specific content to Undergraduate and Postgraduate students within the school of design, through lectures, workshops, seminars and one to one tutoring. Programme Leader for the BA (Hons) Graphic and Communication design.

Skills

• Education
• Advertising
• Ideas Development
• Graphic Design
• Branding
• Communication Design
• Creative Direction