I'm a creative writer with a strategic, social focus.*
*Translation: I’m partial to a good (terrible) pun – and excited by how brands can leverage it for greater online engagement.
I'm a Global Creative Copywriter with over 6 years of experience in content, writing and marketing - for startups, scale-ups and an advertising agency. And I’ve helped some pretty exciting projects go live across social, print, digital media, press, out-of-home activity, display and video production - all whilst studying a part-time MA in Creative Writing.
My way(s) of working? Positive thinking, a strong sense of humour and an ever-curious spirit.
Projects
- Fast-tracking profile approval? Check out these Fail-proof Photo GuidelinesTo save our members hassle - and get them approved quicker - we have guidelines on the photos you can and cannot have on your profile. No, you don’t need to be a supermodel or have influencer-style photography skills, but we do ask that you put your best foot forward.
- We Love to Hear It: a Deep Dive into Desire with Sexy Audio Platform, RouzeFantasies. Everyone has them, some act on them - and if you’re Mariah Carey, you might even get a Grammy nomination off the back of one. But for all the talk about fantasies, it turns out… people aren’t talking about them. To celebrate Inner Circle’s partnership with erotic audio platform, Rouze, I wrote a blog post on stigma and stats surrounding sexual fantasies in the Netherlands. It’s since been translated into Dutch, for een ontdekkingsreis naar verlangen met sexy audioplatform, Rouze.
- Mind the (Feelings) Gap: why the 3-month mark might be more important than you thinkYou’d think, 30 years on from Men Are From Mars, Women Are From Venus, that we’d have finally figured out a) what on Earth (wahey) that title means b) the differences between men and women in relationships c) a simpler way to talk about all things love.
- Thrills > Frills? Why it’s Time to Talk about the Cost of Loving.Heard about the cost of living? Spoiler alert: it’s rising. Whether it’s news bulletins, op-eds or just the hot topic of discussion at every dinner table, it’s no secret that it’s getting pricier every day just to live, laugh and, indeed - love.
- All Swiped Out? Meet the App Combatting Dating FatigueYou’ve endured the endless scroll, swiped until you could swipe no more and now… the thought of dating fills you with dread. Sound familiar? That’s dating fatigue. Overwhelmed with dating apps, no one could blame you for wanting to delete them all. But, here’s another idea: try an app for dating better, instead. We put this theory to the test with offline-focused dating app Inner Circle.
- Dating in London? 3 Must-See Venues for MillennialsYou’ve caroused your way across London’s clubbing scene, knocked back enough shots to rival a veteran bartender and now… the only house music you’re interested in is the dulcet tones of your kitchen radio. Just kidding. Or not. Whether you’re worried that the 6am night-out finish simply isn’t as appealing anymore – or worried about learning how to date again without a 3-day hangover: fear not. With a little help from experienced-focused dating app Inner Circle, we’ve rounded up 3 great date spo
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Work history
I
I
Global Creative CopywriterInner Circle
London, United KingdomFull Time
Writing global copy for our UK, NL and LATAM markets. This includes (but is not limited to):
- Brand campaign messaging & positioning
- Organic & paid social (copy & content creation)
- Editorial & blogs (incl. spearheading the rebrand of our blog, 'On the List.')
- Events
- Sponsored content
- CRM (email and app targeting)
- App & app store optimisation (with SEO best practices)
- Website & landing page optimisation
- Overseeing our global translations process and acting as the POC for our agency partners.
Notable highlights:
- Some of my work has been featured on Taste of London, Time Out, The Handbook and Made in Shoreditch.
- My copy for our 'Groundhogging' and 'Winter-Coating' dating concepts also made it to Stylist UK, Metro UK, Hypebae and The Drew Barrymore Show.
Social Content & CopywriterMotley London
- London, United KingdomFull Time
Writing and SEO-optimising copy across a number of channels, including:
- Editorial blog posts
- Organic & paid social (posts & adverts) Website & landing pages
- Product naming
- Press releases
- Interviewing designers, leading messaging for respective collections and crafting promotional editorial pieces ahead of collection launches. Conceptualising and presenting brand messaging and social content platforms per quarter.
- Leading creative brainstorming sessions and proactively pitching new promotional copy/editorial opportunities.
- Supporting other teams (Creative, Growth, Product & Ops) with content creation, development and delivery.
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Skills
- Writing
- Copywriting
- Creative Content
- Social Media Management
- Brand Storytelling
- Creative Writing
- TOV
- Blog Content
- CRM
- Editorial Content
Education
K
K
GCSEs & A-LevelsKing Edward VI Camp Hill Girls Grammar School
Birmingham, United Kingdom
- 3 A-levels and 1 Extended Project Qualification achieved at A*-C: English Literature, Philosophy & Ethics, Government & Politics and a psychology- based EPQ, 2015
-13 GCSEs achieved at A*-C,including: English Literature (A), English Language (A*) and Art (A*), 2013
- Year 13 English Subject Champion, 2015
- Founder of TED-Ed Club, 2015
- Eco Schools Representative, Silver Award 2013
- 3rd Place Senior Poetry Competition, 2011
B
B
MA Creative WritingBirkbeck College, University of London
- London, United Kingdom
- Dissertation awarded at Distinction.
- Completing a part-time MA alongside a full-time job has meant focusing on the following skills:
* Discipline & time management
* Crafting compelling narratives (& general creativity)
* Editing & proofreading
* Effective communication
- I have an existing portfolio of short stories and screenplays; I am currently working towards the completion of my first novel and pilot series.
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