About me
Born and raised in Buenos Aires, upgraded in Madrid and currently based in London. That’s Fede. He’s a Graphic Designer with a Master’s in Digital Branding by the Istituto Europeo di Design. After working in Argentina for agencies such as The Walt Disney Company, Leo Burnett and Young & Rubicam for clients like Ford, Microsoft, Coca-Cola and Miramax among others he moved to Spain where he continued growing as a creative.
He worked for Cheil and MRM//McCann where he became Joint Creative Director working for companies like Samsung, Opel, Microsoft, Coca-Cola Zero, Oscar Mayer and MasterCard. In late 2013 he was hired as Creative Director by a London based start-up creative company where he’s worked for the last 2 years, becoming a Jury for the 2015 IPA Best of Health awards.
Projects
- SupergrandmasWords by Charlie Clift, Photographer of the project: Aristotle once said that the whole is greater than the sum of its parts. Nowhere is it as obvious as it is with teamwork. I try my very best to surround myself with people who encourage and inspire me and without them some photoshoots would be impossible. My biggest commission so far came at the start of 2015 and I can finally share it. I was working with Frontera. Art director, Federico Garcia Arias, mentioned a project for a pharmaceutical
- Stories of RebirthPathway was set up to improve healthcare services for homeless people to ensure that, despite their state when then arrive, they get the right attention. We decided to share the stories of how seven homeless people got back on their feet. We chose a novel way to tell their stories: with their clothes. Working together with fashion designers from leading labels Vivienne Westwood, Illustrated People, Sia Dimitriadito and graduates from the London College of Fashion, we upcycled the clothes once worn on the streets and transformed them into a message of rebirth.
- SalvateK.O., an independent online publishing company needed to push sales through the Apple App Store. They needed to engage an audience that is always struggling to find the time to read. So we created an app that works only between 4pm and 8pm. Why? Because that’s when one of the most famous trash TV shows of Spain is on air.
- Interstellar GPSWhat better way to enjoy a new convertible that opens its hood in just 17 seconds than using the sky to navigate? To launch the Opel Cabrio Cascada in Spain we created Interstellar GPS. Using navigation camera and GPS, the map visualises the sky above you and uses the stars to guide you to your destination.
- MappensMappens is a digital platform created for the user to share geo-tagged videos on a world map. So they can find and share what's happening around the world, in any place, on real time. I designed de UI, mobile app and all the graphic universe around the brand, besides the strategy of the launch and working of the platform. I illustrated and design storyboards for the promotional video.
- Samsung Real Time ExhibitionWe needed an idea that was powerful enough to engage professional and amateur photographers with the first professional camera with Wi-Fi and 3G. We created the first real time photography exhibition. We commissioned 20 photographers throughout Spain to capture their daily lives. Their pictures were broadcast in real time, forming a constantly changing exhibition during the annual photography festival in Madrid.
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Projects credited in
- Pacifico - brand relaunch advertising campaignA national campaign for Pacifico beer shot on location in Mexico. Head to my website for the full experience: https://www.charliecliftphotography.com/work/pacifico/ I created the out of home campaign, an image library, and video content to feature on the brand's digital channels. "A moment of calm", that was the best way to summarise my brief. To capture those moments we all wish we had more of. I spent my time with oyster divers as they emerged from the sea, haggling in fish markets with busy
Work history
Creative Director
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Concept development. Creative thinking. Art Direction. Team building. Presentation. Pitching.
Integrated. Bayer, Actavis Woman, Boehringer Ingelheim, Shire
2015 IPA Best of Health: Member of the Jury
Creative Art Director
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Concept development. Creative thinking. Art Direction. Graphic Design. Team building. Presentation. Pitching.
Online. Digital experiences.
Opel, Microsoft, Coca-Cola, Loterías, Mastercard, Campofrío Europe.
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Skills
- Advertising
- Film
- Branding
- Print Design
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- TV Campaigns
- Illustrator
- Indesign
- Photoshop
- Powerpoint
Education
Digital Branding
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I was given a full scholarship at the Istituto Europeo de Design on Madrid, Spain. During 6 months I was studying with most of the best creatives, planners and marketing professionals in Europe focused in digital strategy, digital branding and digital creativity.
Graphic Design
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Degree in Graphic Design with an specialisation on Creative Advertising
Awards
IPA Best of Health
13 Awards, Silver and Bronze for 3 campaigns:
Stories of Rebirth for Pathway, Let's talk Shit for the Bowl Cancer Council and The Week After for Bayer. (UK Integrated Campaign, International Integrated Campaign, Film, Digital Media, Social Media, Print, Direct Marketing, Out of home) - Frontera London
http://www.garciaarias.com/work/stories-of-rebirth/RX Club
2 Awards Gold for 2 campaigns
Let's talk Shit, Bowel Cancer Council - Frontera London
Stories of Rebirth, Pathway - Frontera London
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