Federico Garcia Guschmer

CREATIVE ART DIRECTOR

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  • LocationLondon, United Kingdom

Projects

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About me

 

Born and raised in Buenos Aires, upgraded in Madrid and currently based in London. That’s Fede. He’s a Graphic Designer with a Master’s in Digital Branding by the Istituto Europeo di Design. After working in Argentina for agencies such as The Walt Disney Company, Leo Burnett and Young & Rubicam for clients like Ford, Microsoft, Coca-Cola and Miramax among others he moved to Spain where he continued growing as a creative. He worked for Cheil and MRM//McCann where he became Joint Creative Director working for companies like Samsung, Opel, Microsoft, Coca-Cola Zero, Oscar Mayer and MasterCard. In late 2013 he was hired as Creative Director by a London based start-up creative company where he’s worked for the last 2 years, becoming a Jury for the 2015 IPA Best of Health awards.

Skills

 

  • Advertising
  • Film
  • Branding
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • TV Campaigns
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint

Work history

2015

Creative Director

Frontera London

Dec 2013 - Nov 2015
  • Concept development. Creative thinking. Art Direction. Team building. Presentation. Pitching. Integrated. Bayer, Actavis Woman, Boehringer Ingelheim, Shire 2015 IPA Best of Health: Member of the Jury

2014

Creative Art Director

Mccann Worldgroup Spain

Jan 2013 - Jan 2014
  • Concept development. Creative thinking. Art Direction. Graphic Design. Team building. Presentation. Pitching. Online. Digital experiences. Opel, Microsoft, Coca-Cola, Loterías, Mastercard, Campofrío Europe.

2013

Senior Art Director

Cheil Spain

Aug 2011 - Jan 2013
  • Concept development. Creative thinking. Art Direction. Graphic Design. Presentation. Pitching. New technologies. Digital experiencies. Samsung, Coca-Cola, Vodafone, Senador Volstead.

2011

Senior Art Directo

Mi Querido Watson

Jun 2009 - Aug 2011
  • Concept development. Creative thinking. Art Direction. Graphic Design. Presentation. Pitching. Integrated. Santander, Coca-Cola, Real Madrid, Microsoft, Minute Maid, Chevrolet.

2009

Senior Art Director

Wunderman Buenos Aires

Apr 2007 - Apr 2009
  • Concept development. Creative thinking. Art Direction. Graphic Design. Presentation. Pitching. Integrated. Santander, Coca-Cola, Real Madrid, Microsoft, Minute Maid, Chevrolet.

2009

Digital art Director

Young Rubicam Buenos Aires

Nov 2008 - Jan 2009
  • Graphic Desgin. Art Direction. Pitch. Galicia Bank.

2007

Junior Art Director

Leo Burnett

Feb 2006 - May 2007
  • Graphic Design. Art Direction. Print. Marlboro, Falabella, Carrefour.

2006

Junior Art Directo

The Walt Disney Company

Mar 2005 - Feb 2006
  • Graphic Design for the Video, DVD and Movies Art Department. Print. Online. Disney, Miramax, Buena Vista Home, Pixar.

Education

2012

Digital Branding

Istituto Europeo DI Design

Mar 2012 - Jul 2012
  • I was given a full scholarship at the Istituto Europeo de Design on Madrid, Spain. During 6 months I was studying with most of the best creatives, planners and marketing professionals in Europe focused in digital strategy, digital branding and digital creativity.

2006

Graphic Design

Universidad Argentina de LA Empresa

Feb 2002 - Feb 2006
  • Degree in Graphic Design with an specialisation on Creative Advertising

Awards

2015

IPA Best of Health

IPA

  • 13 Awards, Silver and Bronze for 3 campaigns: Stories of Rebirth for Pathway, Let's talk Shit for the Bowl Cancer Council and The Week After for Bayer. (UK Integrated Campaign, International Integrated Campaign, Film, Digital Media, Social Media, Print, Direct Marketing, Out of home) - Frontera London http://www.garciaarias.com/work/stories-of-rebirth/

2015

RX Club

Rx Club

  • 2 Awards Gold for 2 campaigns Let's talk Shit, Bowel Cancer Council - Frontera London Stories of Rebirth, Pathway - Frontera London

2014

El ojo de Iberoamerica

  • 4 honors (shortlist) Hazte Extranjero, Campofrio - McCann Spain Salvate, K.O. Editorial - McCann Spain

2014

Effie

Effie Awards

  • GP, Silver, Bronze, Shortlist Hazte Extranjero, Campofrio - McCann Spain Voluntarios, Banco de Alimentos de Madrid - McCann Spain Estacion Sol Galaxy Note, Samsung - Cheil Spain

2014

Latinamerican Advertising Festival El Sol

El Sol

  • 8 awards and honors (Bronze, Shortlist) for4 campaigns: Hazte Extranjero, Campofrio - McCann Spain The beer that is hard to find, Senador Volstead - Cheil Spain Estacion Sol Galaxy Note, Samsung - Cheil Spain Salvate, K.O. Editorial - McCann Spain

2013

Global Awards

  • 2 Awards (Gong, Certificate) The beer that is hard to find, Senador Volstead - Cheil Spain