Fernanda Gasparin

UX Designer

United Kingdom
Locked Pro Plan feature

Projects credited in

Side Hustles

About me

I’m a UX Designer with prior 6 years generating ideas for campaigns in the Advertising world. After working on projects involving emerging technologies, my interest in UX evolved and I decided to explore it as my next career development. UX encompasses the things I am most passionate about. From strategic thinking, through to ideation and finally visual design. But mostly, I love how it generates relevant solutions to users’ day to day problems. My friendly nature makes me a great team player and would be thrilled to work in a collaborative and nurturing environment.

Locked Pro Plan feature


  • Art Direction
  • Illustrator
  • Indesign
  • Photoshop
  • UX
  • UI Design
  • Storyboarding
  • User Research
  • Competitive Analysis
  • Prototyping

People I’ve worked with

Companies I’ve worked with

  • N


    • General Assembly

      General Assembly

      • Design
    • Wunderman Thompson

      Wunderman Thompson

      • Advertising
    • The&Partnership


      • Media Production

    Work history


    Freelance Creative


    Jun 2015
    • London, United Kingdom
    • Freelance
    • Had gig at Toaster, TK Maxx, Toaster amd Giff Gaff


    Nov 2019 - Feb 2020
    • London, United Kingdom
    • Full Time
    • Trained in UX principles such as user research, design, prototyping and iteration process in an agile way. Implemented the learnings in 3 concept projects and 1 client project: Client project for Common Objective, a B2B fashion platform - 2 weeks-group sprint. Improved the website navigation and implemented features to increase user engagement. I co-lead the project, facilitated the Design Studio, crafted most of the presentation and designed the high-fidelity wireframes. This project helped to expand my skills in information architecture, usability testing and client management. “Fernanda and the team showed a great deal of curiosity and care for the needs of our users, and were able to untangle complex challenges to create clean simple solutions.” - Qiulae Wong, Co-founder of Common Objective Concept project for AppleTV+ app - 2 weeks-group sprint Developed an additional feature to increase users engagement of the Apple TV app. Our solution helped users decide without having to browse endlessly. I grew my skills in user research and competitive analysis and learned how to collaborate efficiently under pressure. Concept for Progress Hardware - 2 weeks-group sprint Informed the product taxonomy and created an efficient navigation for a fictional hardware e-commerce site. The research was conducted in a group, but the solutions were individual. In particular, I expanded my skills in card sorting, competitive analysis and information architecture. Concept for a baking app - 1-week solo sprint The first UX project of the course involved ideating an app to enhance the baking experience of a classmate. My solution allowed users to follow through a recipe while cooking without having to touch their phones. I expanded my skills in user research, paper testing and prototyping.



    Aug 2019 - Nov 2019
    • London, United Kingdom
    • Full Time
    • • Generated ideas and Art Directed campaigns for BT, EE and Sensodyne. Duties included briefing designers and presenting to clients. • Worked on 2 VR briefs and a global social campaign for Bose. • Participated in a pro-active campaign for International Women’s Day called Fund Female aimed at creating a more equal economy published on main Advertising blogs.


    Freelance Creative


    Jul 2015 - Jul 2015
    • London, United Kingdom
    • Freelance
    • Working on a social pitch for a national drains and plumbing service. Concepting, defining the social voice and schedule, scripting, scamping, designing and putting together a deck for the pitch.


    Jul 2014 - Mar 2015
    • London, United Kingdom
    • Full Time
    • Working for brands such as PILSNER URQUELL, B&Q, PAEDIASURE, BOB MARTIN. PILSNER URQUELL Coming up with social, digital, mobile ideas for the brand to approach a new target audience. SUBWAY Creating engaging Facebook posts for the brand’s Facebook page.


    Social Consultant


    Dec 2013 - Mar 2014
    • London, United Kingdom
    • Freelance
    • Managing LURVE magazine's Facebook account, organising the content calendar, writing posts and defining their social voice.


    Junior Art Director


    Jan 2013 - Nov 2013
    • London, United Kingdom
    • Full Time
    • Concepting and designing for Dove. Working on a pitch for United for Wildlife. Generating ideas for an interactive installation for the agency.



    MA Advertising

    Bucks Ad School

    Jan 2011 - Nov 2011
    • London, United Kingdom
    • Advertising