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A digital business leader and integrated sales and marketing professional. Extensive experience in building teams, global networks and delivering growth for organisations. Solid track record in developing and executing digital campaigns, which improve customer experience, drive brand awareness, revenue and engagement. Knowledge across digital services and martech, from strategy and planning, ideation and marketing, to social outreach, amplification and the use of digital and social media platforms to deliver highly effective and insightful campaigns. A creative and analytical thinker, with a good understanding of business process, in both an agency and client environment. Able to lead teams, grow teams and manage stakeholders to realise business objectives.
• Overall responsibility for business launch, growth and client acquisition (UK, Europe and US) • Planning and driving forward the affairs of this start-up, focusing on the operational, business development and marketing aspects based on the services provided. • Managing the UK operations and services- Strategy ( Analytics, Journey Mapping and Planning, Creative and MarTech, Social ( all major platforms) /influencer Marketing Key Achievements • Successfully launching the new brand, operational services and building the business • New client acquisition, including: Accenture Digital, Gamma Telecom, World Gold Council, State Street Global Advisors, JP Morgan Asset Management, Trainline, Royal College of Nursing, NHS Trust, Greenpeace, Informa Plc, Sabio and numerous start-ups • Growing creator and influencer network ( 3000+)
• Overseeing UK operations. • Communication- conception and roll-out of campaigns including management of online and offline activity, analytics, relations, events, partners • Identifying and incorporating an associate network, consisting of the best supporting consultants, developers, designers and information architects in the UK and internationally ( 1000+). • Analytics- Focus on positioning BI, Data Visualisation and Operational Analytics solutions in service providers and financial markets. • Managing a roster of external Technology Partners. Key Achievements • Successfully building the business from launch. ( from 3-12) • Customer acquisition (30+). • Securing revenues enabling the business to grow. ( 100% growth YoY)