Hi, my name is Filip Justic,
I'm the Co-founder and Head of Design at Balkan Bros. digital agency. Self-thought in all things design, managing creative teams and setting up processes that allow our collaborators and clients to achieve growth, scalability, and progress.
"Head of Design" is maybe an overstatement considering we are a 15-20 people agency, but it's hard to define my exact position. My primary mission is to uphold quality in all aspects of my agency's work.
My design journey started in 2012, sitting across my brother in our home office on the island of Krk, Croatia. We designed our way across 99designs and later on to the Dribbble Top 20 teams in the world. I've been privileged to work with startups, SME's, corporations and fortune 500 companies all over the world.
I would say that my strong points would be understanding client business models and defining visual languages by providing goal-orientated interface design, and incorporating UX research to create functional and impactful solutions for websites, dashboards and mobile apps. Lately, I have been involved heavily with crafting functional design systems, guides, and modules that allow our clients to scale up, manage, and improve their marketing efforts.
Through the years, one of my main focuses was to cultivate and instill a human-centric design philosophy within my work, and my agencies work. Living in a digital age the experience can sometimes feel quite disconnected. That is why our designs, while shaped by experience, value human connection, and always have users as the center point. I like to call that "human connection" as we strive to create that connection between brands and their user base.
My inspiration is to create timeless and thoughtful designs that could stand the test of time and maintain their visual potency over the years. Trends come and go, and it's nice to incorporate them into your process, but i feel there is always room to simplify and make things clean and useful for the user.
Projects
- Helping Patch to visualise their idea from a blank page to the whole product suiteWe were approached to support their new business model with an iOS overhaul, new branding, dashboard and website. Delivering both design and front-end development. We started the whole visual process by exploring branding, design styles, typography, colors and how do they interact with each other.
- Guiding interface and experience design for SpecSpec brings Pupil’s spacial services to the residential property market – offering estate agents more accurate and feature-rich marketing assets including both traditional photography and floorplans as well as VR experiences. Balkan Brothers worked closely with the internal design teams – collaborating on Pupil’s products, including Spec, and helping to design and prototype interfaces, design languages, interaction design patterns, websites, and mobile apps.
- Evolving the visual identity and website for Wibbitz, the video creation platform.Wibbitz is an automated video creation company that empowers any team to produce professional short-form videos. With 3 locations in Tel Aviv, New York, and Paris, and $40m in funding, Wibbitz was ready to unify their marketing efforts under a more cohesive, enterprise orientated brand. In June, 2019 Wibbitz partnered with Balkan Brothers to completely rebrand and launch Wibbitz’s new marketing platform and product suite.
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Work history
Head of DesignBalkan Brothers
CroatiaFull Time
As a Head of Design, I would say that my focus is managing creative teams, setting up research and design processes, aligning design and development teams, communicating with clients, and providing creative direction by doing what I love, which is design.
Since we are a small digital agency, as most of the co-founders out there, I need to wear many hats throughout my day. In addition to creating and managing our design processes, i focus on defining our marketing strategy and helping navigate where the company will be in 1, 5, 10+ years from now.
Skills
- UI Design
- UX Design
- Web Design
- Creative Direction
- Design Guidelines
- Systems Design
- Visual Identity
- APP Design
- Consultant
- Design