About me
Qualified, experienced copywriter and social/digital fiend with a quick dry wit and skills that won’t quit.
Work history
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Social Media CoordinatorMonash University
Melbourne, AustraliaFull Time
- Source, write and edit content for the university’s main social channels (Facebook, Instagram, Twitter, LinkedIn), in line with their marketing strategy and the different target audiences (current students, prospective students, faculties, academics and alumni)
- Build stakeholder relationships with the various faculties and academics throughout the university in order to develop a well-rounded, cohesive social content plan
Digital CopywriterBurberry
- London, United KingdomFreelance
- Creative copywriting for social platforms (Instagram, Facebook, Twitter, WeChat, Kakao, LINE, YouTube), paid media, EDMs and adhoc brand pieces (i.e. influencer/ event/international store opening collateral)
- Maintain brand tone of voice and further deveop storytelling for the brand and their heritage
- Developing the UX copy end-to-end for Burberry Beauty’s new AI ‘Virtual Assistant’, which allows consumers to virtually try on Burberry’s luxury makeup and follow the makeup looks of the brand’s runway makeup artist
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Skills
- Copywriting
- Advertising Copywriting
- Brand Copywriting
- Beauty Copywriting
- Copy Proofing
- B2C Copywriting
- B2B Copywriting
- Social Analysis
- Social Content
- Social Copywriting
- Social Design
- Social Engagement
- Social Amplification
- Social Activation
- Social Advertising
- Social Marketing
- Social Media
- Social Media Management
- Community Management