Work history
Senior Creative CopywriterSkyscanner
London, United KingdomFull Time
Responsibilities:
- Lead Creative (acting ACD), conceptualising and delivering bold, original copy and creative ideas that set new benchmarks for the brand and resonate with audiences globally
- Develop and integrate strategies for cohesive cross-channel messaging, covering OOH, TVC, digital, social, product, retail, events and owned ecosystems
Achievements:
- Principal Creative on current £12m integrated Brand Performance campaign, managing executions across TV, OOH, paid social, digital, eDM, and affiliate marketing
- Assumed interim Head of Copy position, serving as the primary contact and guardian of TOV across the brand, and mentoring fellow copywriters accordingly
- Continuously delivering above-benchmark results across every part of the business, including DMO partnerships (e.g. Winning multi-million-pound tourism board campaign pitches), earned and paid display, app downloads and social
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Creative Copywritereight and four
- London, United KingdomFull Time
Responsibilities:
- Developed copy and creative direction for several retainer clients including Genesis Europe, Elsevier, HU Kitchen and Marie Curie. This included outputs for all touch points above and below the line, from BAU content to editorial and event partnerships
- Managed the roll-out of Genesis brand in Europe (specifically UK, Germany and Switzerland) in 2021, and developed ongoing digital marketing strategy for 2022
Achievements:
- Significantly raised Genesis brand awareness in Europe in the first year post-launch (34% accelerated growth month-on-month), creating both bespoke shoots assets and reframing international assets to successfully elevate their digital presence amongst legacy markets
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Skills
- Copywriting
- Advertising Copywriting
- Brand Copywriting
- Beauty Copywriting
- Copy Proofing
- B2C Copywriting
- B2B Copywriting
- Social Analysis
- Social Content
- Social Copywriting
- Social Design
- Social Engagement
- Social Amplification
- Social Activation
- Social Advertising
- Social Marketing
- Social Media
- Social Media Management
- Community Management