About me

I'm a copywriter and art director with a background in social. My Creative partner has taken a break to travel the world so I'm looking for my next work BFF to join me at Karmarama.

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Projects

• 20

  Costa: Seriously SummerWhen it comes to summer drinks, Costa go all out. Our ‘Seriously Summer’ campaign took the brand in a bigger, bolder direction to promote these bigger, bolder drinks and treats.  The campaign was split into two phases - Serious Fruit Refreshment to promote SuperDay Smoothies and Serious Indulgence for Creamy Coolers. We created the campaign along with assets for their POS, online and DOOH ads, bus sides and even their cups. 
• 1

  Ooola Secrets
• 1

  Costa Frostino
• 5

  Half Term Hygge - creative concept for Plusnet competitionIn light of the British embrace of the Scandi concept Hygge, we created 'Half Term Hygge' for Plusnet.
• 4

  Babybel : Winter Is AwesomeThe brief was to create engaging social content around Babybel's Winter Is Awesome platform. We used Babybel's red wrapper to reveal a different perspective on the typically grim British Winter weather - something anyone with a Babybel could get involved with.  We created one hero video and four videos that people at home could interact with. 
• 1

  Costa Summer 2016When it comes to summer drinks, Costa go all out. Our ‘Seriously Summer’ campaign took the brand in a bigger, bolder direction to promote these bigger, bolder drinks and treats.  The campaign was split into two phases - Serious Fruit Refreshment to promote SuperDay Smoothies and Serious Indulgence for Creamy Coolers. We created the campaign along with assets for their POS, online and DOOH ads, bus sides and even their cups. 

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Projects credited in

• 4

  BoursinI was lucky enough to direct and edit a series of films that demonstrate the importance of allowing Boursin to return to room temperature before eating. Pleasure is Tres Serious don't you know.
• 1

  Thorntons Easter CampaignNothing says I love you like a handmade, limited edition, ginormous easter egg and I was lucky enough to direct a film for its launch. Shot on location in the Thorntons R&D kitchen, surrounded by molten chocolate. It's a tough life...
• 165

  This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo

Work history

CreativeKarmarama
Jun 2015London, United KingdomFull Time
I've been in a Creative team for the past four and a half years, creating campaigns for clients such as Uniqlo, Costa, Halfords, Iceland, Babybel and Ferrero.
K
K
Social CreativeKrowd
Jun 2014 - Jun 2015London, United KingdomFull Time

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Skills

• Art Direction
• Ad Copywriting
• Creative
• Social Media
• PR
• Digital Advertising
• Content

Education

BA English Language and Literature University of Leeds
Sep 2007 - Sep 2010Leeds, United Kingdom