I help startups to understand and communicate their purpose and to create viable, sustainable products and business models. I coach / write / speak from my own experience. My first brand went from concept to Waitrose in 18 months, the second, from concept to house beer at The Ritz Hotel in the same time frame. I held a guest lectureship in business and branding at UCL and have a regular column in Courier Magazine. I am also a regular events contributor at The Wing London curating and hosting two business events a month.Locked Pro Plan feature
As a regular contributor to The Wing London I will be curating and hosting two events a month focusing on start-ups and women in business.
Courier’s most controversial columnist, stirring things up since Issue 23.
I coach startup entrepreneurs from concept, helping them to sense-check their offer and model, to fund and to get their product or service to market. I work in branded, premium, usually food and drink but sometimes fashion or tech. I also am an informal and lively event speaker on the subject of the ups and downs of startup business in the UK and facilitate group discussions and workshops on all aspects of startup life. Past / current clients include: Pip & Nut (www.pipandnut.com) Rosa Bloom (www.rosabloom.com) Blend & Press (www.blendandpress.com) Black Bee Honey (www.blackbeehoney.co) Herman ze German (www.hermanzegerman.com Morts & More (www.mortsandmore.com) Miso Tasty (www.misotasty.com) Bethnals (www.bethnals.com)
Emery Barnard was a boutique creative agency project set up in partnership with Joby Barnard and supplying copywriting, design, logotypes, film, web design and 3D build to clients including Lick (www.lickyogurt.com) Peppersmith (www.peppersmith.co.uk) Bol (www.bolfoods.com) Herman ze German (www.hermanzegerman.com)
Green & Pleasant is a traditional English drinks company. Green & Pleasant Lager went from concept to house beer at The Ritz Hotel in 18 months. The expanded range of British drinks is available through numerous independent outlets.
Grasshopper was a category-creating business that produced the first ever pot-porridge product that went from concept to Waitrose in 18 months. The business went on to focus on packaging innovation after achieving success in the travel industry. Customers included The Soho House Group, Air New Zealand, Eurostar and Whole Foods.