Flora Wong

Flora Wong

Head of Cultural ProgrammingUnited Kingdom
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Mireille Harper
Luc Hinson
Jamie Neale
Flora Wong

Flora Wong

Head of Cultural ProgrammingUnited Kingdom
About me
London-based events programmer, editor, and music producer. Previous roles have incl. Music Director of W Hotels, Head of Music Programming at AAYA Group, Digital Editor at Dazed Magazine, Music Programmer & Events Producer at Mixcloud, A&R for 37 Adventures, and currently freelancing as project & label manager for PAN records based in Berlin.
  • Project Manager at PAN
    Project Manager at PANProject managing for the Berlin-based multi-disciplinary label and its sub-label on events planning, A&R, creative collaborations and content to press & communications.
Projects credited in
  • Black Girls Master Talk Series: SELF MADE
    Black Girls Master Talk Series: SELF MADEIn September 2019, I launched the First offline experience in celebration of LFW for the on going Black Girls Master Talk Series. I brought together multi-faceted women in a panel discussion to highlight the various ways of becoming seld- made entrepreneur.
Work history
    AAYA logo
    AAYA logo
    Head of Music ProgrammingAAYA
     - London, United KingdomFull Time
    The role at Alan Yau's latest venture, a Mayfair venue focusing on fine dining & live music, entailed formulating a 6-month program of varied acts from live bands, contemporary vocalists, classical/jazz acts to electronic-leaning DJs performing all throughout 7 days a week. The idea was to initiate a concept to establish Park Chinois as a musical brand beyond the venue, working alongside the Music Director, a prolific multi-platinum-selling songwriter/producer to grow it as a record label and identity. The role also included looking into bigger events with high profile acts, to looking after potential brand partnerships, press/influencer invites and online presence via editorial & social media. On a daily basis, I curated, produced and oversaw the live gigs across both floors, working with our reservations manager, maitre d'hotels, and two outsourced technicians on our high spec equipment, ensuring everything went smoothly both technically and to fit the needs of high profile guests to luxury brands such as Marc Jacobs on private, invite-only events.
    Music DirectorW Hotels
     - Hong KongFull Time
    My role consisted of defining a unique music policy and implementing the global brand direction for the hotel through large-scale events, scouting international and local artists, building a resident DJ team, collaborations with external promoters and brands, to daily background music. I strategised and executed both culturally-led and corporate events for the three venues of the luxury 5* hotel, with daily programming for the 600-capacity bar & dining space, as well as the 76th floor rooftop pool and our 1500-capacity venue hall. Besides managing the monthly and annual entertainment budgets within our F&B department, drafting P+Ls and contracts, I also oversaw the production of the events with external A/V suppliers on venue set-up, production, and ensuring we catered to specific technical rosters.
 In terms of marketing & PR, I managed the development of the hotel venue's Facebook page, coordinating with the global/regional hotel pages, additionally utilising the Instagram, Twitter, and Weibo accounts to push events with the marketing team. 
I also hired PR agencies to street teams on bigger campaigns such as teaser videos, enlisting KOLs and using their social media networks. In terms of local reach, I maintained relations with Hong Kong media and brands - working with magazine editors, bloggers and influencers to international lifestyle brands to build the right image as well as bring business and revenue to W Hong Kong.
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  • Fashion
  • Events
  • Marketing PR
  • Music
  • Writing
  • Art
  • Creative
  • Editorial
    LawUniversity of East Anglia
     - Norwich, United Kingdom