About me
Art Director and Installation Artist, Florence To designs and produces visual installations to create an awareness of the organized elements in architecture. After obtaining a Masters Degree in Design at The Glasgow School of Art, she began developing installations, working in a variety of disparate environments and tailoring each project to fit the space. To worked in textiles and as a tailor for 4 years assisting with embroidery and pattern cutting for designers such as Alexander McQueen and Boudicca, her attention to detail remains apparent in her aesthetics, with a strong focus on interior, textures and composition.
To has a background in classical music which led her to collaborate with sound designers for commissioned projects and performances including The Society of Arts and Technology in Montreal, Budapest institute 4DSOUND and Unsound Festival in Krakow. She continues to explore the effects of live performance, through researching the creation of physical presence with light and how different sensory arrangements can create an emotional and psychological impact on the audience.
Projects
- NOQTRUNL Premiere at Todays ArtNOQTURNL is an overnight audiovisual meditation exploring collective dreamstate. A collaboration between visual artist and art director Florence To and 4DSOUND creative director and sound designer John Connell. NOQTURNL works with a form of extended hypnagogic state, taking the participants through a series of 'rooms' and spaces while they drift between waking and sleeping over seven hours. Constructed through patterns of light and soundscapes, layered tones and sonic textures, the performances
- NOQTURNLNoqturnl is an audiovisual meditation exploring collective dreamstate. The audience is invited to spend the night in the 4DSOUND system. A group of listeners are immersed in a spatial experience while they flit around the threshold between waking state and dream. Slow, pulsedriven musical constructs, vast landscapes of sound and visual patterns develop over hours as the listeners drifts in and out of sleep, blurring the boundaries between dream environment and physical space: in doing so, allowi
- FOVEAInstallation was created by Florence To in collaboration with Sound Designer Alex Smoke as part of their side project Cov. Fovea was designed in research of Dark Adaptation by Biophysics Professor Selig Hecht. The Installation has been designed with the functionality to be repositioned within a space and the portability for easy transportation. What is Dark Adaptation? - During the dark adaptation of the human eye, its visual threshold decreases to a small fraction of its original value in the
- QuintesenceLive immersive audiovisual performance created by Florence To and Ricardo Donoso presented at the Satosphère, Society for Arts and Technology on the 5-8 and 22nd May 2015 “QUINTESENCE” project is a co-production and benefited from the residency program in research and creation at the Society for Art and Technology (SAT) Visualising a process of elements that represent the development of the psychic process, symbols will represent elements of the subconscious, telling a story of how memory may
- ETANANEtanan is a project based on COV’s interest in creating an emotional and psychological impact on the audience through space, sound and light. Primitive methods sit alongside more recent developments in psychoacoustics, but the technology and methodology are of secondary importance to the effect. Technology has become of more and more central importance in our lives, often to the detriment of deeper psychological needs, and this is also true within art and performance. We are more concerned with
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Work history
Art Director & Installation Artist
Creating and designing functional installations for spaces, and working with sound designers for live performances.
I work in creative direction for projects working with the relevance of sound, designing animation using 3D software, film and editing software. with a strong consideration in light and awareness of space.
Skills
- 3D Computer Animation
- Fashion
- Events
- Visual Arts
- Art Direction
- Editing
- Multi-media Artist
- Digital Artist
- Post Production
- Production Management
- Live Performance
- Indesign
- Graphic Design and Photography
Education
MDes Textile as Fashion
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