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Florence To

Art Director

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About me

Art Director and Installation Artist, Florence To designs and produces visual installations to create an awareness of the organized elements in architecture. After obtaining a Masters Degree in Design at The Glasgow School of Art, she began developing installations, working in a variety of disparate environments and tailoring each project to fit the space. To worked in textiles and as a tailor for 4 years assisting with embroidery and pattern cutting for designers such as Alexander McQueen and Boudicca, her attention to detail remains apparent in her aesthetics, with a strong focus on interior, textures and composition. To has a background in classical music which led her to collaborate with sound designers for commissioned projects and performances including The Society of Arts and Technology in Montreal, Budapest institute 4DSOUND and Unsound Festival in Krakow. She continues to explore the effects of live performance, through researching the creation of physical presence with light and how different sensory arrangements can create an emotional and psychological impact on the audience.

Skills

  • 3D Computer Animation
  • Fashion
  • Events
  • Visual Arts
  • Art Direction
  • Editing
  • Multi-media Artist
  • Digital Artist
  • Post Production
  • Production Management
  • Live Performance
  • Indesign
  • Graphic Design and Photography

Work history

Currently

Art Director & Installation Artist

Florence To

Jan 2010
  • Creating and designing functional installations for spaces, and working with sound designers for live performances. I work in creative direction for projects working with the relevance of sound, designing animation using 3D software, film and editing software. with a strong consideration in light and awareness of space.

Education

2007

MDes Textile as Fashion

The Glasgow School of Art

Dec 2006 - Dec 2007