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Francesca Baker

Writer (journalist, copywriting, editing), marketeer, insigh

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Senior Insight Analyst - Content Writer

About me

I am passionate about creativity, communication and connection, and its power for social, personal and business impact. As a freelance writer, insight professional and marketer, I have a broad set of skills and experience that enables me to understand a company and their objectives, connect with an audience, and deliver results. I love to tell stories that resonate with individuals and drive change.

Locked Pro Plan feature


  • Advertising
  • Marketing PR
  • Account Manager
  • Account Management
  • Brand Management
  • Business Development
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Event Organisation
  • Event Planning
  • Media
  • Communications
  • Ideas Development
  • Copywriting
  • Copy Editor
  • Journalism
  • Writing
  • Insight
  • Research
  • Content

Work history


Communications Consultant


Apr 2015
  • Freelance
  • Develop brand communications, write and enhance copy, deliver creative and engaging communications plans and strategy through copy, visuals and SEO. Monitor and analyse content, media statistics and impact measurement.




Jun 2008
  • Freelance
  • NCTJ trained Primarily write on subjects of health, arts, culture and social issues - published by Establishment, Mental Movement, The London Magazine, Positive News, Blue & Green Tomorrow, Om Magazine, Australia Times, Muftah and TNT Magazine. Designed, produced and published magazines; planned and presented weekly radio show. Editing for content marketing agency Upfluence – varied clients, long and short form media, SEO driven copy Editor for two psychology books – eye for detail and overarching story


Insight Director

Added Value

Jan 2016 - Nov 2016
  • Full Time
  • Manage design, set up, process and delivery of ad hoc research for cross sector clients. Quantitative focus, collaborating with qualitative and cultural teams.


Insights Manager


Jan 2013 - Jul 2015
  • Full Time
  • Responsible for creating and delivering analysis on media and brand strategy to influence consumer behaviour; providing evaluation on performance and impact.


Brand Communications Consultant


Apr 2011 - Dec 2012
  • Full Time
  • Evaluating the effect of media on consumer behaviour, quantifying ROI; develop and inform optimum communications plans to drive behavioural change.


Insight Consultant


Sep 2008 - Apr 2012
  • Full Time
  • Insight media consultant analysing CRM data and information, advising and supporting to make strategic marketing decisions.



BA Combined Arts - English Literature, Theology & History

University of Durham

Sep 2005