Francesca Falcini
Available

Francesca Falcini

Copywriter & Social Media ManagerLondon, United Kingdom
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Francesca Falcini
Available

Francesca Falcini

Copywriter & Social Media ManagerLondon, United Kingdom
About me
I'm a data-driven Global Social Media Manager and Copywriter with experience across beauty, lifestyle, food, and financial brands during my 5+ years of Digital Marketing and Social Media experience, and a proven track record of enhancing and growing a wealth of brands across various platforms. I have a range of experience in content creation, social media & community management, influencer management and strategy across email marketing, Facebook, Instagram, Twitter, and Pinterest, in both organic and paid social.
Projects
  • The Free Agent: Copywriter + Script Writer
    The Free Agent: Copywriter + Script WriterWorked as copywriter and script writer on this multi-award-winning documentary.
  • London Jewellery School Routes into Becoming a Jeweller
    London Jewellery School Routes into Becoming a JewellerBlog post on routes to becoming a jeweller, developed for SERP results and copy SEO optimised.
  • London Jewellery School Advanced Diploma Announcment Blog
    London Jewellery School Advanced Diploma Announcment BlogBlog post introducing the first ever advanced diploma in silver at the London Jewellery School, targeting SEO keywords and exploring the syllabus.
  • The Body Shop Bodycare Through the Ages Copywriting
    The Body Shop Bodycare Through the Ages CopywritingResearched and provided full SEO-optimised copy for Bodycare Through the Ages content to sit on-site on The Body Shop's UK, US, and Canadian sites.
  • Self-Care, 6 Ways to Care for Mental Well-Being Blog Post Copy
    Self-Care, 6 Ways to Care for Mental Well-Being Blog Post CopyBlog post copy for the Farmologie blog at childsfarm.com, utilising SEO best practice.
  • 5 Ways to Care for Winter Skin Blog Copy
    5 Ways to Care for Winter Skin Blog CopyBlog post copy for the Farmologie blog at childsfarm.com, utilising SEO best practice.
Work history
    Childs Farm logo
    Childs Farm logo
    Senior Social Media Manager and CopywriterChilds Farm
     - London, United KingdomFull Time
    During my time at Childs Farm, I took key ownership of the copywriting and content strategy, social channels and strategy, and influencer strategy, for their adult body care range, Farmologie, as it went through an exciting relaunch. This scope included but was not limited to: creating and implementing tone of voice guidelines, creating marketing collateral, blog, email and web content, and product listings across various partner retailers, and creating social content and strategy across owned and paid social media.
    Revolution Beauty logo
    Revolution Beauty logo
    Global Senior Social Media CoordinatorRevolution Beauty
     - London, United KingdomFull Time
    As the Global Social Media Coordinator for Revolution Beauty, across its 6 brands and 55 territories worldwide, I am responsible for planning, implementing and monitoring both our organic and paid social media strategy in order to increase brand awareness and engagement to grow our 4.7million+ community. During my time in this role, I have also been solely responsible for taking Paid Social in-house, and have increased ROAS across advertising spend by over 10 points in a 3-month period.
Education
    U
    U
    PsychologyUniversity of Kent
     - Canterbury, United Kingdom