Childs Farm uses naturally derived ingredients and essential oils to produce a range of mild, kind and delicious-smelling toiletries that care for the hair and skin of newborns, babies and children. We are one of very few baby and child ranges that undergo clinical and controlled user trials. These certify that our products are dermatologically tested and approved, and paediatrician approved as suitable for newborns and children with sensitive and also those with eczema-prone skin. However, unlike other products for sensitive skin, the Childs Farm range smells so delicious and looks so fun in the bathroom that every child will want to use it. Childs Farm had its major launch to market in 2014 into national retailers Boots and Waitrose. Childs Farm has experienced incredible growth since this launch due to the amazing and wonderful brand love that the products and brand engender. The products are now available nationwide in Boots, Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Superdrug, Lloyds Pharmacy, Ocado, Amazon, Holland & Barrett, Co-op, and other major independent pharmacies and stores. The expansion growth plans for the next 3 years are extensive, exciting and positively mad, with plans to double if not triple the business and blow our brand awareness into the stratosphere! To revolutionise the baby & child toiletries category so that all products found in this aisle are fit for purpose – being suitable for the skin & hair of newborns, babies and children, even those with sensitive or eczema prone skin. Our brand purpose is for every baby & child to feel happy in their skin. Oh – and we want to be a top 5 player globally in the category too.