Francesca Hadland
Available

Francesca Hadland

CopywriterLondon, United Kingdom
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Francesca Hadland
Available

Francesca Hadland

CopywriterLondon, United Kingdom
About me
Francesca Hadland is a passionate writer and creative who loves telling beautiful brand stories. As copywriter and content marketing manager, Cesca has worked with some of the UK's leading names in luxury retail including Bridgman Luxury Furniture and Holloways of Ludlow. By focusing on inspirational storytelling and sublime savoir faire that aligns with client needs, she puts her words to work establishing brand voice, incorporating SEO where needed and bringing campaigns to life across digital and physical channels. Approachable, self-motivated and hard-working, Cesca enjoys collaborating within teams and across departments to continuously indulge her natural curiosity and constant growth mindset. She is also part of Word Tonic, a community for up-and-coming copywriters, where she regularly connects with industry peers and attends Q&As with seasoned writers from brands like Chanel, Oatly and Apple. Cesca prides herself on her ability to translate the unique essence, values and culture of a brand into her writing, whether in a few words or a few hundred, creating immaculate copy born out of originality, flair and a genuine love for her craft.
Projects
  • "The Secret Garden" – New Scented Candle from Natasha Rocca Devine and La Bougie
    "The Secret Garden" – New Scented Candle from Natasha Rocca Devine and La BougieCopy written to promote the release of 'The Secret Garden' candle from Natasha Rocca Devine and La Bougie for the HSA UK & Ireland.
  • How to Dress a Blank Wall
    How to Dress a Blank WallMy first piece for the Home Staging Association UK & Ireland covering how to decorate any blank wall within your home.
  • Upcycle Your Way to a Better Home
    Upcycle Your Way to a Better HomeA piece written for the Home Staging Association UK & Ireland on the benefits of upcycling as well as tips and tricks on how to use it within your own home.
Work history
    Word Tonic logo
    Word Tonic logo
    MemberWord Tonic
    London, United KingdomFreelance
    Member of Word Tonic, the community for up-and-coming copywriters. Regularly connecting with industry peers and like-minded talent. Attending Q&As with seasoned writers from brands like Chanel, Oatly and Apple. Featured in Sonder & Tell, LBB Online, AdAge and more.
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    Copywriter & Content Marketing ManagerBridgman
    London, United KingdomFull Time
    Arrived at Bridgman to develop the brand's premium and unique voice. As sole copywriter, I am responsible for infusing a touch of luxury into the heart of everything from catalogues, OOH, social and email to blog posts, packaging, POS and press releases. My editorials and expert commentary have landed me features in Ideal Home, The Independent, The Express and more, which has been a particular highlight. Just a year after joining, I gained promotion to Manager for my work leading cross-departmental voice consistency and focus on nurturing Bridgman's aspirational and high-net- worth community inspired by authenticity and a love of luxury. Alongside my copywriting responsibilities, I work within the wider marketing and PR teams to bring campaign briefs to life through compelling content and social activations, such as a 360 degree approach to social that drives conversion and conversation with high-quality posts, curated feeds, community engagement and insightful reporting. I have worn many hats within this role, but remained sole copywriter and gatekeeper of Bridgman's elegant brand voice. I am responsible for managing and tracking her own workflow, communicating with key C-suite and board level stakeholders to ensure briefs are completed on time and to a high standard.
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Skills
  • Copywriting
  • Content Marketing
  • SEO
  • Content Strategy
  • Brand Identity
  • Press Releases
  • Feature Writing
  • Brand Communications
  • Editing Copy
  • UX Copy
Education
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    Features Writing MasterclassNational Council for the Training of Journalists (NCTJ)
     - London, United Kingdom
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    Content Marketing CertificationHubspot Academy
     - London, United Kingdom
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Awards
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    S
    Best WebsiteStudent Publication Association
    Winner of Best Website at the 2020 SPAs for my work as Head of Online for Impact Magazine.
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    Jack Petchey AwardJack Petchey Foundation
    Contribution to young people: founded, edited and wrote for school newspaper 'The Kilt'.