Francesca Hadland is a passionate writer and creative who loves telling beautiful brand stories.
As copywriter and content marketing manager, Cesca has worked with some of the UK's leading names in luxury retail including Bridgman Luxury Furniture and Holloways of Ludlow. By focusing on inspirational storytelling and sublime savoir faire that aligns with client needs, she puts her words to work establishing brand voice, incorporating SEO where needed and bringing campaigns to life across digital and physical channels.
Approachable, self-motivated and hard-working, Cesca enjoys collaborating within teams and across departments to continuously indulge her natural curiosity and constant growth mindset. She is also part of Word Tonic, a community for up-and-coming copywriters, where she regularly connects with industry peers and attends Q&As with seasoned writers from brands like Chanel, Oatly and Apple.
Cesca prides herself on her ability to translate the unique essence, values and culture of a brand into her writing, whether in a few words or a few hundred, creating immaculate copy born out of originality, flair and a genuine love for her craft.
Projects
Work history
MemberWord Tonic
London, United KingdomFreelance
Member of Word Tonic, the community for up-and-coming copywriters. Regularly connecting with industry peers and like-minded talent. Attending Q&As with seasoned writers from brands like Chanel, Oatly and Apple. Featured in Sonder & Tell, LBB Online, AdAge and more.
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Copywriter & Content Marketing ManagerBridgman
London, United KingdomFull Time
Arrived at Bridgman to develop the brand's premium and unique voice. As sole copywriter, I am responsible for infusing a touch of luxury into the heart of everything from catalogues, OOH, social and email to blog posts, packaging, POS and press releases. My editorials and expert commentary have landed me features in Ideal Home, The Independent, The Express and more, which has been a particular highlight.
Just a year after joining, I gained promotion to Manager for my work leading cross-departmental voice consistency and focus on nurturing Bridgman's aspirational and high-net- worth community inspired by authenticity and a love of luxury.
Alongside my copywriting responsibilities, I work within the wider marketing and PR teams to bring campaign briefs to life through compelling content and social activations, such as a 360 degree approach to social that drives conversion and conversation with high-quality posts, curated feeds, community engagement and insightful reporting.
I have worn many hats within this role, but remained sole copywriter and gatekeeper of Bridgman's elegant brand voice. I am responsible for managing and tracking her own workflow, communicating with key C-suite and board level stakeholders to ensure briefs are completed on time and to a high standard.
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Skills
- Copywriting
- Content Marketing
- SEO
- Content Strategy
- Brand Identity
- Press Releases
- Feature Writing
- Brand Communications
- Editing Copy
- UX Copy
Education
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Features Writing MasterclassNational Council for the Training of Journalists (NCTJ)
- London, United Kingdom
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Content Marketing CertificationHubspot Academy
- London, United Kingdom
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