Projects
Projects credited in
- Mayor of London | London Needs You Alive The Mayor of London rises above scare and shock tactics with an influencer-led strategy to tackle knife crime in the capital. The first work from Abbott Mead Vickers BBDO since winning the anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadi15
- Guinness | The Compton Cowboys ’The Compton Cowboys’ is the next chapter of the iconic ‘Made of More’ campaign, which champions real people around the world who have shown unexpected character to enrich the world around them. ‘The Compton Cowboys’ features an extraordinary group of men living in Compton, LA, a city often known for gangs and violence. By following their true passion and caring for horses, they made an unusual yet brave choice to take a different path to that of the gangs and violence around which they grew3
- Cancer Research UK | Breath Test Cancer Research UK launched ‘The Breath Test’ – an outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aimed to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK created a series of executions across multiple channels that puts smokers to the test. Posters at bus stops and in shopping centres were created that invited passers-by to take a deep breath and read the text on them aloud, in one4