I’m fascinated by the power of brands and how they can shape the cultural landscape. I love figuring out what moves people and how communication can influence people’s behaviour and mould their perceptions. I strive to boil business problems down to their simplest form and find creative solutions grounded in deep human insights drawn from where a product meets culture.
Projects
- Design Museum Launch: #AdoptAnObjectI wrote a brief to build awareness and launch excitement for the new Design Museum which turned into a successful client pitch. The challenge was to overcome the audience's preconceived notions of design as 'lofty' and 'exclusive', instead demonstrating how the Design Museum is democratising ideas, big and small, that make an impact in the world of today and tomorrow. The result was a campaign named #AdoptAnObject in which consumers could log onto an online platform and make a donation to the
Work history
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Strategic PlannerAesop Agency
London, United KingdomFull Time
A creative agency powered by narrative thinking
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Strategic PlannerMedia Arts Lab / TBWA
- London, United KingdomFull Time
Apple's dedicated advertising agency
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Skills
- Account Planning
- Consumer Insights
- Communications Planning
- Product Launch
- Data Analysis
- Localisation
- Creative Briefing
- Writing
- Marketing
- Brand Strategy
Education
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2:1 BA (Hons) Modern HistoryUniversity of Oxford
- Oxford OX1 2JD, UK
Awards
MENA Bronze EffieEffie Awards
The Moon Shot on iPhone:
https://www.youtube.com/watch?v=OhLXm56diJM
https://www.youtube.com/watch?v=KyGKGBKECkUWood Pencil / Film Advertising / TV Commercials 21-40 secondsD&AD
https://vimeo.com/216011672
https://www.campaignlive.co.uk/article/apple-taps-euro-2016-frenzy-shot-iphone-spot/1398361
Soccer. Football. Fútbol. Whatever you call it, there’s no denying its capacity to enchant the world. So while all eyes were fixed on a summer of fierce European competition, Apple wanted to remind spectators just how beautiful “the beautiful game” can be. The resulting film – an extension of the Shot on iPhone campaign – was a celebration of the sport through the lens of actual fans. Featuring photos and videos from iPhone users everywhere, it honoured real people, real rituals and real passion. All of which meant the film could only really be called one thing: The Beautiful Game.