Design Museum Launch: #AdoptAnObject
I wrote a brief to build awareness and launch excitement for the new Design Museum which turned into a successful client pitch.
The challenge was to overcome the audience's preconceived notions of design as 'lofty' and 'exclusive', instead demonstrating how the Design Museum is democratising ideas, big and small, that make an impact in the world of today and tomorrow.
The result was a campaign named #AdoptAnObject in which consumers could log onto an online platform and make a donation to the Museum by adopting an object.
An interactive map of London visualised the progress of the objects on their journey to the new museum in Kensington.
Companies
TBWA\ Media Arts Lab
- Advertising