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Projects

• 1

  Nubank BrandToolUI and Visual Design for the brand guidelines of the biggest Digital Bank in Brazil
• Learning Book [2020]Logo, brand design and brand book for Learning Book. Somos’ group platform and service for e-learning. Project commissioned by Try Consultoria (WPP Brasil).
• Thinking Machine Systems [2021]Logo, brand design and brand book for Thinking Machine Systems, a Telecom expense management and contract cycle company. Project developed in partnership with Macuco Lab, which lead the stages of strategy and copy, and also developed the illustration.
• KaiOS [2019]Design and art direction for visual identity system, brand guidelines, and brand book for KaiOS rebranding. Project developed within Orchid Creation
• Amarello Website [2014]UI Design, project management, and information design for Amarello magazine website and e-commerce.
• Sou Vagalume [2021]Logo, brand design and brand book for the solar energy generation and distribution company Sou Vagalume. Project developed within Voltz/Comerc.

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Work history

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Senior Brand DesignerNubank
Apr 2022 - Dec 2022São Paulo, BrazilFreelance
I worked for the brand foundation design team developing the UI for the Brand Tool: a web platform with all the brand assets, including strategic and verbal guidelines. I also worked with a BTL team developing visuals for the 2022 Fifa Worldcup campaign.
Senior DesignerOrchid Creation
Oct 2018 - Nov 2019São Paulo, BrazilFull Time
I worked at the São Paulo office with designers, copywriters, and PMs from NY, Barcelona, Paris, Singapore, and Mumbai. The clients I worked with were mainly from the tech industry, like Google (Android, Google Play), KaiOS, and also Coca-Cola. I developed the brand guidelines and brand book for KaiOS (a feature phone company focused on developing countries' markets). Worked on a series of presentation designs for Google, from pitch decks for Google Play to Android developers summits.

Skills

• Branding Design
• Logo Design
• UI Design
• Brand Guidelines
• Digital Design
• Graphic Design
• Editorial Design
• Book Design
• Presentation Design

Education

Graphic DesignCentro Universitário Senac
Feb 2008 - Dec 2011São Paulo, Brazil
Bachelor of Design with a license in Visual Communication at Senac University Center (Centro Universitário Senac São Paulo).