Frederico Floeter

Frederico Floeter

Senior Brand and Communication DesignerBrazil
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Stavroula Adamopoulou
Anna Counihan
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Frederico Floeter

Frederico Floeter

Senior Brand and Communication DesignerBrazil
  • Nubank BrandTool
    Nubank BrandToolUI and Visual Design for the brand guidelines of the biggest Digital Bank in Brazil
  • Learning Book [2020]
    Learning Book [2020]Logo, brand design and brand book for Learning Book. Somos’ group platform and service for e-learning. Project commissioned by Try Consultoria (WPP Brasil).
  • Thinking Machine Systems [2021]
    Thinking Machine Systems [2021]Logo, brand design and brand book for Thinking Machine Systems, a Telecom expense management and contract cycle company. Project developed in partnership with Macuco Lab, which lead the stages of strategy and copy, and also developed the illustration.
  • KaiOS [2019]
    KaiOS [2019]Design and art direction for visual identity system, brand guidelines, and brand book for KaiOS rebranding. Project developed within Orchid Creation
  • Amarello Website [2014]
    Amarello Website [2014]UI Design, project management, and information design for Amarello magazine website and e-commerce.
  • Sou Vagalume [2021]
    Sou Vagalume [2021]Logo, brand design and brand book for the solar energy generation and distribution company Sou Vagalume. Project developed within Voltz/Comerc.
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Work history
    Senior Brand DesignerNubank
     - São Paulo, BrazilFreelance
    I worked for the brand foundation design team developing the UI for the Brand Tool: a web platform with all the brand assets, including strategic and verbal guidelines. I also worked with a BTL team developing visuals for the 2022 Fifa Worldcup campaign.
    Orchid Creation logo
    Orchid Creation logo
    Senior DesignerOrchid Creation
     - São Paulo, BrazilFull Time
    I worked at the São Paulo office with designers, copywriters, and PMs from NY, Barcelona, Paris, Singapore, and Mumbai. The clients I worked with were mainly from the tech industry, like Google (Android, Google Play), KaiOS, and also Coca-Cola. I developed the brand guidelines and brand book for KaiOS (a feature phone company focused on developing countries' markets). Worked on a series of presentation designs for Google, from pitch decks for Google Play to Android developers summits.
  • Branding Design
  • Logo Design
  • UI Design
  • Brand Guidelines
  • Digital Design
  • Graphic Design
  • Editorial Design
  • Book Design
  • Presentation Design
    Centro Universitário Senac logo
    Centro Universitário Senac logo
    Graphic DesignCentro Universitário Senac
     - São Paulo, Brazil
    Bachelor of Design with a license in Visual Communication at Senac University Center (Centro Universitário Senac São Paulo).