In 2022 I worked as a freelancer inside Nubank's Brand Foundation Squad. Due to Nubank's exponential growth, the team was organizing the bank's brand identity assets for a global audience within a web platform called BrandTool. The platform was designed to maintain brand consistency and quality across all platforms and for its internal and external stakeholders.
When I joined the project, basic UI, visual design layout, and navigation structure (using cards with no scroll down) were already set up. Some content pages were already designed: like the logo, color, and type guidelines.
My main challenges and outcomes were to enhance and upgrade the UI system for a wide range of new layouts and flows. Change and organize the navigation layers. Edit and design the brand guideline content and assets inside the new platform. Adapt and design the UI and navigation system for a mobile viewport. Design new illustration thumbs and direct the motion design interaction of it. And accompany the developers team to maintain and guarantee a smooth user experience for both front and back-end functionalities.
brand.nu.com.br