I am a qualified and experienced Illustrator and Creative Designer who graduated from Leeds Arts University with a Ba(Hons) in Textile Design. I am an open minded creative and able to work to a brief with professionalism and flair. I have an eye for colour and composition and feel that I am innovative in the way I work. In my personal practise I approach deep contemporary issues including grief, mental health and loneliness - I enjoy using social media platforms to educate in a relatable manner and prompt others to be more curious about themselves.
Since leaving university I started up my own business and have experimented with where I fit into the creative industry. I started out by creating prints for Activewear during COVID and created my own collection my style has since then developed into Illustration where I have been creating Narrative Prints and Illustrating children's books which I wrote myself. This can all be seen on my website or instagram @freyalouellaart.
I also created a go to market strategy through social media incorporating LinkedIn, Youtube, Instagram and Facebook.
I represented England in Long Jump and Triple Jump and continued to compete and push myself the highest level and have adopted the same attitude in everything I have committed too including more recently taking up Yoga and became a 200hr qualified Yoga Teacher in 2018.
I am target driven and a strong relationship builder who is able to quickly break down barriers, gain trust to become a valued team member who is inclusive and thrives working in a creative diverse environment.
#illustrator#illustration#designer#printdesigner#designer#textiledesign#creativeartworker#printedtextiles#surfacepatterndesign#freyalouellaart
www.freyalouella.com
@freyalouellaart
Projects
- The HemptonCBD enthusiasts and a keen interest in women’s health brand. They produce and market the highest grade, ethically sourced, vegan and cruelty free CBD products for the female consumer. As a start-up business they have employed me to create illustrations and content for their social media. The aim to drive traffic to their website to buy their product and gain a larger following on instagram. I have also created graphics for their website. They chose to work with me as I have a keen interest in
- Nostalgic NarrativesNarrative illustrations bringing positivity and optimism into the world at a time of such uncertainty. My inspiration for these comes from memories and dreams, weaving my feelings and emotions into the scenes by the attention to detail, use of colour, motifs and textures. Living through lockdown I felt its been important for my mental health to reflect and relive memories where I felt euphoric but also affirming and manifesting my dreams for the future. On the contrary I have also documented my
Work history
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IllustratorThe Cartoon Crowd
United KingdomFreelance
In this role I get assigned illustration jobs that suit my style of illustration and design. I love the diversity this brings to my portfolio and I have worked on some really exciting projects.
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Illustrator and Creative DesignerFreya Louella
Henley-on-Thames, United KingdomFreelance
I am currently working as a freelance Illustrator and Designer. I have been working predominately with start ups by designing their content for their social media platforms and website to help them gain a larger following and generate traffic to their websites. I specifically have been working on womens health, lifestyle and wellbeing.
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Illustration
- Drawing
- Child Illustrator
- Book Illustration
- Screen Print
- Digital Deisgner
- Digital Illustration
Education
BA (Hons) Printed Textiles & Surface Pattern DesignLeeds Arts University
- Leeds, United Kingdom