Gaby is the Founder and Producer of Social Production House - A production agency which creates bespoke social-first content for brands, businesses, and individuals, all under one roof.
Gaby has an exemplary track record of producing engaging branded content across fitness, beauty, fashion, travel and FMGC clients - working across clients/brands including Contiki travel, IKEA, Marie Claire, The Travel Corporation, SHREDDY, Elle Macpherson, MAV Athletics and Anthony Joshua.
She brings a wealth of 10+ years of experience in creative ideation and production, having worked across lifestyle brands (both in-house and agency). Available as a freelance producer and for 360 content production with Social Production House.
Projects
- Tastemade X Contiki: Brand Video CampaignLisbon's food scene is definitely worth exploring and is just one of the many reasons why this incredible city should be on your travel bucket list. From some of the best to some of the most bizarre food in Lisbon, this video takes you through the main highlights of eating your way through Lisbon, Portugal. Taste your way around this eclectic foodie city with Chef Priyanka, Tastemade Travel, and our fave Contiki food expert Zach. Which Portuguese dish makes your mouth water? Tell us in the com
- Portugal Brand Campaign: Europe Summer 2020Production and Art Direction for film and photography shoot in Portugal as part of the Contiki Europe 2020 Brand Campaign, in partnership with Visit Portugal. The content highlighted Contiki's Portugal product offering, capturing new experiences and the Contiki friendship value. I produced this shoot, managed talent and directed the videographer and photographer, as well as working closely on post-production. Managed video and stills production. Photography by James Bowden. Video by Luke Pil
- Contiki Find your People: Europe Summer 2020 launchWhat happens when 9 strangers from across the globe meet in Europe to road-test Contiki's new train based product? Love, laughs, unforgettable experiences and lifelong memories. The main focus for this campaign was authenticity: we wanted to authentically represent our new, unprecedented Contiki train trips; we wanted to authentically capture the amazing experiences our travellers can do on them; but we also needed to capture those genuine, funny, or silly in-between moments that occured betwe
- Out of Office: Powered by ContikiTravel creates stories. Funny stories; inspirational stories; stories about love, frustration and hope – stories about what it means to be young and hungry for adventure. Out of Office, powered by Contiki, seeks to share these incredible tales from around the world in unique and engaging ways. During lockdown I Producer 6 bonus 'Unusual Circumstances' episodes for Contiki's podcast. Partnering with brands including GoPro, The Dots, LinkedIn, Movember and OkCupid I worked on scripts, outreach a
- Media Project: LOVE Magazine SS16Condé Nast College of Fashion & Design: Media project. To create a mock up cover for the SS16 issue of LOVE magazine. This involved editorial ideas and writing, mood boards, cover model selection, editorial interview drafts, head & sells, designing and creating the cover and inside content and pitching the issue, explaining the reasoning for all content and features. This was a project worked on between 4 people which I personally managed, deligating workload and ensuring deadlines were met. Asw
- Business Proposal: Compass (Online lifestyle magazine)Condé Nast College of Fashion and Design Business project: Created a new business start up proposition. I researched, came up with the idea, marketing strategy and created the visuals (using indesign) for a digital newsletter titled Compass. The newsletter is divided into London subregions and is personalised to guide the public to find out about the latest fashion & lifestyle events in their specific area.
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Work history
Founder & ProducerSocial Production House
London, United KingdomFreelance
Founder & Producer of Social Production House, a production agency which creates bespoke social-first content for brands, businesses, and individuals.
◆ Offering end-to-end production for fitness, fashion, fmcg, travel, lifestyle and consumer clients
◆ Producing content across social platforms, web, print and apps
◆ Overseeing all projects, shoots, budgets and creative from brief to delivery
Creative LeadGenflow
- London, United KingdomFull Time
Responsible for leading and directing the creative content at Genflow with a direct reporting line to the CEO and C-Suite team, helping Genflow grow into one of the UKs largest influencer marketing agencies.
◆ Leading the Genflow creative teams to set creative direction, brand strategy and delivery across all Genflow influencer clients
◆ Hands-on leadership and management of the Creative Producers, overseeing all pre-production logistics including casting models, photographers, videographers, shot lists, briefs etc.
◆ Sole ownership for the Creative Productions P&L, managing production costs and margins in line with business objectives
◆ Effective management to ensure project objectives are complete within the defined period and to the agreed budget; managing multiple project flows simultaneously (often with short lead times)
◆ Fostering a collaborative environment across internal teams for all brand campaigns and product launches; integrating teams across brand creative, PR, social content, digital content, marketing, ads and events
◆ Developing best in class production processes for creative development and campaign delivery to ensure consistent and high quality output
◆ Client facing lead on all creative comms - Presenting creative concepts, ideation with clients and ensuring content is on brand
◆ Mentorship and nurturing of the Creative Production team to ensure an enjoyable working environment
◆ Working directly with the CEO, team leads & collaborating cross-functionally with other departments, ensuring that creative strategy and goals are consistently delivered
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Skills
- Marketing PR
- Art Direction
- Photoshop
- Travel Photography
- Content Creation
- Producing
- Creative Production
- Video Production
- Editorial Copy
- Public Relations
Education
Fashion CertificateCondé Nast
- London, United Kingdom
Media studies, fashion culture & context
◆Vogue Fashion Certificate: Distinction
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Art HistoryNottingham University
- Nottingham, United Kingdom
Bachelor of Arts: History of Art
◆Art History BA Hons: 2.1
◆The Power of Photography Dissertation: 1st