- Outrun the Bull - Coke EnegryA two day course brief for Golly Slater - The winning brief A simple but effective campaign, showing Coke energy to be superior using Cokes iconic red colour to represent the Matador used in Bullfighting. The print would be hung up on an actual red Matador in city centers. The Instagram game would be interactive and after 5000 sips you could recieve your first Coke energy for free.
- Smoke Chokes The Planet - Print & Packaging CampaignSmoking is still cool amongst 15-25 year olds. After writing a paper on 'what makes smoking cool', I came to the insight that it's 'cool' to be self destructive but not 'cool' to destroy the planet. This campaign is designed to create a well earned stigma around cigarettes and their environmental impact.
Projects credited in
- Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how24