Freelance graphic designer & art director from the UK. I create fresh brand identities, design systems and visual strategies that attract attention and drive responses.
Specialising in identity & branding projects, I’m committed to providing design solutions that support business needs and delight audiences.
Work history
A
A
Group Creative LeadAspen Pumps Group
- United KingdomFull Time
Creative Lead on all marketing projects, including identity design for 5 product brands as well as the group identity. Developer of graphic languages for all brands, including photography, illustration, 3D design for deployment across all marketing touch points (print, digital, & environment). Manager of the creative team (4 designers - 2 x junior, 2 x senior graphic designers).
Senior Graphic DesignerHackett London
- London, United Kingdom
Reporting to the Creative Services Director, I provided art direction, graphic design and project management for a wide variety of printed and digital communication projects. Worked with all departments to ensure a consistently strong graphic language was used by the company.
Responsible for ensuring the brand tone of voice carried across all marketing touch points, creative purposing sessions were used to ensure buy-in from all directors and heads of departments.
As manager of two graphic designers, I oversaw the work of the junior and mid-weight positions, ensuring brand standards were met through all aspects of their output, as well as providing road maps for their own professional development.
Skills
- Graphic Design
- Typography Design
- 3D Visualisation
- Motion Design
- Identity Design
- Branding Design
- Typography Lettering
- Book Design
- Brochure Design
- Creative Management
Education
Masters of Art and DesignLondon College of Communication, UAL
- London, United Kingdom
MA in Graphic Design, specialising in typographic sequence.