Gemma Carmel

Content & Creative

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Content marketing specialist with a wealth of experience creating content, developing strategies and managing communities for a number brands on various online channels. Experienced in running paid media campaigns; developing targeting strategies as well as optimising content and reporting on performance. I've worked on clients spanning a number of sectors including B2B, FMCG, charity, public sector, education, recruitment, travel and leisure, and never shy away from a new challenge.

Skills

  • Marketing
  • Copywriting
  • Creative Direction
  • Marketing Strategy
  • Social Advertising
  • Online Campaigns
  • Social Media
  • Content Consultant

Companies I’ve worked with

  • Saatchi & Saatchi

    Saatchi & Saatchi

    • Advertising
  • Picfair

    Picfair

    • Technology
  • Octopus Group

    Octopus Group

    • Marketing & PR
  • Brands2Life

    Brands2Life

    • Marketing & PR

Work history

2019

Social Media Advertising Manager

Brands2Life

Nov 2018 - Mar 2019
  • London, United Kingdom
  • Freelance
  • Clients: VMware, Gemalto, Nikon, LinkedIn, Arup - Creating paid advertising plans for a number of B2B clients (both developing creative and targeting strategy) 
Scheduling paid campaigns across LinkedIn, Facebook, Instagram and Twitter - General campaign management from asset generation to updating project reports -Generating reports and constant monitoring and optimising of programmes
 -Copywriting for social channels and blogs

2018

Social Media Consultant

Havas People

Aug 2018 - Oct 2018
  • London, United Kingdom
  • Freelance
  • Client: Ministry of Justice (Prison Jobs, Train to be probation officer) - Creating organic and paid social content - Creating paid advertising plans (both developing creative and targeting strategy) - Generating reports and constant monitoring and optimising of programmes - Community managing and responding to user queries

2018

May 2018 - Jul 2018
  • London, United Kingdom
  • Freelance
  • Account: GDS, GOV.UK - Creating social content for government channels 
Community managing and responding to user queries, collaborating with various product teams and media office - Guiding internal teams on best practice for social media and digital marketing

2018

Digital Content Manager

Octopus Group

Feb 2018 - Apr 2018
  • London, United Kingdom
  • Freelance
  • Clients: Vodafone, Arkadin, Adecco, Gamma - Creating paid advertising plans for a number of B2B clients (both developing creative and targeting strategy) 
 -Scheduling paid campaigns across LinkedIn, Facebook and Twitter - General campaign management from asset generation to updating project reports - Generating reports and constant monitoring and optimising of programmes
 - Copywriting for social channels and blogs

2018

Social Media Manager

King Content

Jan 2018 - Feb 2018
  • London, United Kingdom
  • Freelance
  • Clients: Amcor, Lenovo - Managing content schedule and executing content marketing strategies - Creating paid advertising plans (both developing creative and targeting strategy) - Generating reports and constant monitoring and optimising of campaigns
 - Working closely with in-house editorial team and a network of freelance designers to plan content calendar and create assets

2017

Content & Community Manager

Picfair

Feb 2017 - Jul 2017
  • London, United Kingdom
  • Full Time
  • Partners: Canon, New African Mag, IPG, The Freelancer Club, Silicon Drinkabout - Collaborating with influencers from various fields (photography, design, content marketing, as well as B2B customers) to generate tailored content for the Picfair blog - Identifying and executing content partnerships from blogs to rolling out bespoke offer codes Creating content for Picfair’s social channels, website, newsletter and external blogs - Working alongside the product team to launch new website designs and features - Attending industry and networking events, raising awareness for the Picfair brand, as well as generating new leads for the sales team

2017

Content Producer

Fold7

Jul 2014 - Feb 2017
  • London, United Kingdom
  • Full Time
  • Clients/Accounts: Fold7, Eurostar, Magners Cider, NABS, Hilton Hotels - Managing and executing various elements of online campaigns including: social media content, paid advertising, influencer collaborations, video edits, proposals and idea generation - Project support on Eurostar’s YouTube ‘SNAP’ campaign: talent management, liaising with media agency, overseeing video edits and keeping French market up-­‐to-­‐date with activity - New business and project management support for Fold7’s film production arm, Film7 - Working closely with head of new business, PR manager and leadership team, to ensure marketing output is aligned with the agency positioning

2014

Community Manager

Saatchi & Saatchi

May 2013 - Jul 2014
  • London, United Kingdom
  • Full Time
  • Clients: Mattesons Fridge Raiders, Wing-­‐Co., Aunt Bessie’s, Cocio UK, Kerry Group - Creating content for brands on a wide number of social channels as well as developing copy for websites, apps and newsletters - Launched two Arla brands (Wing-­‐Co. and Cocio UK) in the UK market - Daily management of online communities, creating and monitoring conversations - Working closely with Social Media Managers, analysing data and insights to monitor brand performance and inform strategies