I am a senior creative content director and former lifestyle journalist, with clients ranging from Disney, P&G and John Lewis to the Daily Mail, Billionaire, The Sunday Times Travel Magazine and Winkreative. From strategy to execution, concept to optimisation, my approach to content is both highly creative and deeply pragmatic. I am a writer to my bones, but I love design and video, and will spend happy hours messing around on Adobe Creative Suite. I am also generally acknowledged to be a dream to work with thanks to my friendly, cheerful demeanour, calm attitude in the face of even the most terrifying deadlines, versatility and exceptional modesty. I take great joy in finding the perfect expression of a story, whether in a two-word headline, a two-minute video or a 2,000-word article.
- George Clarke for P&GP&G had engaged George Clarke as a face of homecare. We would have access to George Clarke himself for one day only. Oh, and he would not be pictured holding or endorse the product. No pressure. I formed a content strategy and led the creative execution, covering stills, video, script, editorial content and email. I even prop-styled the shoot. Three films, six articles, a home page, a solus email, a series of banners and a contract extension later, and we had a user journey that prompted 50% tri
Editorial directorProximity London
London, United KingdomFull Time
My small but highly effective content team straddles Creative and Strategy in conceiving content campaigns and running always-on programmes for brands including Disney, John Lewis, P&G and Specsavers.
- Content Strategy
- Editorial Fashion
- Content Planning
- Creative Direction
- Content Editor
- Brand Storytelling
- Brand Creative Strategy