George Clarke for P&G

  • Gemma Champ

P&G had engaged George Clarke as a face of homecare. We would have access to George Clarke himself for one day only. Oh, and he would not be pictured holding or endorse the product. No pressure. I formed a content strategy and led the creative execution, covering stills, video, script, editorial content and email. I even prop-styled the shoot. Three films, six articles, a home page, a solus email, a series of banners and a contract extension later, and we had a user journey that prompted 50% trial of the product, and was scaled out to its sister website One of three videos created with George Clarke for P&G at Proximity London. Producer: Angela Zabala. Stills photographer: John Godwin. Director: Nathan Sam Long. Director of Photography: Howard Mills. Camera operator B cam: Helio Ribeiro. Sound recordist: Jordan Tewkesbury. Hair and make-up: Holly Gallienne Schmidt.