Gemma-Lea Goodyer Creative Consultancy, Design & Direction | The Dots

Gemma-Lea Goodyer

Creative Consultancy, Design & DirectionUnited Kingdom
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Gemma-Lea Goodyer

Creative Consultancy, Design & DirectionUnited Kingdom
About me
Independent multi-disciplinary creative services working globally to connect brand, interface and experience with visual identity. Specialising in creating intuitive concepts that blend great design with purpose. Also specialising in making stuff look buff.
  • Lush Moods // Tokyo Spa ExperienceHow do you want to feel today? The four-story, sensory Shinjuku journey culminates at the Lush Spa, the ultimate Lush experience completely re-imagined for Tokyo. Enter in to a world of chakrah-inspired immersive colour, sound and sensory stimuli that thoughtfully bridges the gap between the physical and digital world. Read the full story at
  • // digital design + identityPersonal portfolio website. After a decade of procrastination turns out all I needed was a global pandemic and national lockdown to get my s**t together.
  • Lush // Shop Windows Don't Work // Experience MarketingAs a designer I love print almost as much as I love its ability to help me pay my mortgage. But for sustainable brands print media is undeniably high energy and dates quickly; by the time it hits the shelves a product or ingredient will have inevitably have changed. So what about shop windows? It takes an awful lot to grab attention on the high street, so when it comes to windows, it's go big or go home. As with print each display required money, man hours, localisation, print and global deliv
Projects credited in
  • Freelance work for the Lush Digital Ethics teamLush Showcase 2018 - Digital Ethics installation: I worked as a key part of this multidisciplinary team providing creative ideas, content and an editorial framework/strategy for motion graphics, wall graphics, digital and printed material for each section of the installation. I also produced long-form supporting content for the Lush Digital website. Examples here: and for a different campaign here:
  • Lush - Oxford Street Window DisplayA collaboration with Owen Gildersleeve and YCN to create a moving window display for Lush's flagship Oxford Street store in London. The project was based around illustrations by Charlotte Day, that we developed into three-dimensional electronic, mechanical and structural display elements.
Work history
    United KingdomFreelance
    Principal of DesignLush Cosmetics
     - United KingdomFull Time
  • Graphic Design
  • Web Design
  • Art Direction
  • Creative Direction
  • Print
  • Digital
  • Marketing