Gemma Taylor

Regional Visual merchandising Manager LONDON

Level
Mid Level
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

I am a highly efficient, innovative and methodical marketing Manager with cross-functional experience to deliver ; by reviewing, developing and defining commercial and Brand driven plans and strategies across a number of consumer touch points. I can relate credibly with people at all levels and have the flexibility of working well as part of a team or individually. I am comfortable working in a fast paced, hands-on, growth orientated work environment and possessing proven ability to ensure that brand messages, standards and communications are understood and implemented effectively with excellence.

Skills

  • Merchandise Planning
  • Merchandise Products
  • Communication
  • Collaboration
  • Organised
  • Creating
  • Confidence
  • Campaign Execution
  • Team Coaching
  • Styling

People I’ve worked with

Companies I’ve worked with

  • Adidas Group

    Adidas Group

    • Fashion and Textiles
  • Superimpose Global

    Superimpose Global

    • Marketing & PR
  • Sister Studio

    Sister Studio

    • Arts and Culture
  • Stella McCartney

    Stella McCartney

    • Fashion and Textiles

Work history

2020

Regional Visual merchandising Manager

Adidas Group

Oct 2018 - Apr 2020
  • London, United Kingdom
  • Full Time
  • Manage and lead a team of 9direct reports within the OMNI Channel Marketing VM function. Ensure the team delivers and implements the adidas Brand Retail Standards and the Global and Western Europe VM guidelines with flawless execution through effective training, evaluation and talent management. Drive the Brand image with a full holistic approach across the Market, ensuring a red thread is created in adidas' identity. Input for best practice and alignment across full Omni Channel Marketing function. Ongoing negotiation and influencing with all key business partners in regard to all VM matters, taking into account commerciality, key product launches and ensuring consistency within best practice guidelines, to provide a leading brand experience for all consumers. Ensure that all serviced doors are visited according in-line with the local and Western Europe Blue Print. Deliver a team that are experts in their field, while also being motivated and endorsed into adidas and the brands objectives.

2018

Senior Visual merchandising Manager

Adidas Group

Jul 2017 - Oct 2018
  • Stockholm, Sweden
  • Full Time
  • Manage and lead a team of VM managers to implement WE VM across all Nordic Countries across Omni Channel Brands. Ensuring all Omni channel campaigns / calendar is implemented to high achievement and best practice delivered. Develop best practice, guidelines & operational plans to support VM implementation across Nordic countries. Ensure cross functional collaboration leads across omni channel marketing and to wider stakeholders across the Nordics. Set up door list visitation aligning with WE guidelines and frequencies aligning TZA plan blue print. Leading the VM team ensuring all visual merchandisers are trained on the latest modules set by WE and have the right tools to deliver flawlessly the brand identity. Ensuring that T&E / expenditure is kept within budget and aligning within the market. Using sell out figures to drive fact based decisions and elevate profitability from SPS and working closely with the BA team. Driving clear objectives across the VM team taking clear ownership, ensuring that all team members have the knowledge and practical skills required to fulfil expectations. Driving a performance culture, assumes in a coaching role & using regular feedback to inspire team further. ( MYBEST )

2017

Regional Visual merchandising Manager SOUTH UK

Adidas Group

Jul 2016 - Jul 2017
  • United Kingdom
  • Full Time
  • Manage and lead a team of 7 direct reports within the OMNI Channel Marketing VM function. Ensure the team delivers and implements the adidas Brand Retail Standards and the Global and Western Europe VM guidelines with flawless execution through effective training, evaluation and talent management. Drive the Brand image with a full holistic approach across the Market, ensuring a red thread is created in adidas' identity. Input for best practice and alignment across full Omni Channel Marketing function. Ongoing negotiation and influencing with all key business partners in regard to all VM matters, taking into account commerciality, key product launches and ensuring consistency within best practice guidelines, to provide a leading brand experience for all consumers. Ensure that all serviced doors are visited according in-line with the local and Western Europe Blue Print. Deliver a team that are experts in their field, while also being motivated and endorsed into adidas and the brands objectives. Reebok ambassador for VM across UK working closely with Reebok stakeholders Key Achievements: South Region achieved 97% in 2016 for VM brand compliance South Region store won the North Europe VM excellence award 2016. (Covent Garden Reebok Fithub) Excellent rapport with stakeholders - including SM'S/DM'S marketing, merchandising and both Omni channel departments RSM/WHS. A fully skilled team that can deliver across all consumers touch points. Mentored a VM before growing into the business to the flagship OS store. Supporting execution of Reebok events in London elevating consumer journey to WIN.

2016

District Visual Merchandiser SOUTH

Adidas Group

Sep 2015 - Jun 2016
  • United Kingdom
  • Full Time
  • Mentor for each 'Visual Merchandising Champion' in each own retail stores in the South region including all Reebok Fithubs. Deliver and support stores to implement all Brand Visual Merchandising Directive Report driven decision making for moves during visits to ensure stores were as commercially driven as possible. Work closely with all Store Managers, District Managers and other key stakeholders including marketing and merchandising to ensure the brand image is delivered to the highest standard. Ensure feedback and imagery is delivered to Western Europe to showcase campaign implementation was done on time, with impact. High level of communication to ensure ongoing alignment with all stakeholders to ensure the full team is constantly driving to the brand objectives. VM compliance scoring above 90% in all stores. Effective and efficient budget management across all stores.

2015

Visual Merchandiser - Projects

John Lewis & Partners

Apr 2015 - Sep 2015
  • London, United Kingdom
  • Full Time
  • Based in head office to support VM role to lead a 12 million pound project of 2 floors for the flagship Oxford Street store. Visual Merchandising specialists to support from head office, to ensure all phases VM were to 100% implemented to excellence. Standards of excellent and best practice used. Communication was high to ensure smoothly implemented. Fixtures and visions were met due to tight deadlines and quick turn arounds. Report directly into store development and implementation team. Working alongside stakeholders to ensure flawless execution. Conduct weekly meetings to communicate information and understand future development. Achieving google drive, PowerPoint and word.

2015

Visual Merchandiser

John Lewis & Partners

Feb 2007 - Apr 2015
  • 300 Oxford St, Marylebone, London W1C 1DX, UK
  • Full Time
  • Visual Merchandiser John Lewis - top performing senior VM As a visual merchandiser for John Lewis, working along a structured calendar - these are different areas for seasonal change these include windows / areas on the shop floor and areas behind the scenes including an area in the chairman's office. Using creativity made sure that the flagship store stands out to compete with Oxford Street - To complete this used competition. Working on various VM project leads this included Christmas and a project from March 2013 to March 2014 which they spent 8.5 million. Achieved excellence. Achieved budgets Flagship standards to high excellence

Education

2015

floristry design

Capel Manor College

Apr 2015 - Jul 2015
  • Bullsmoor Lane Middlesex, Enfield, Waltham Cross EN1 4RQ, UK
  • Level 2 achieved distinction

2015

floristry design

Capel Manor College

Nov 2014 - Feb 2015
  • Bullsmoor Lane Middlesex, Enfield, Waltham Cross EN1 4RQ, UK
  • Level 1 achieved distinction

2003

Mar 2001 - Jul 2003
  • London Rd, Ware SG12 9JF, UK
  • National Display Design - Visual Merchandising - Merit

2001

Sep 1996 - Jul 2001
  • Hoe Ln, Ware SG12 9NX, UK
  • GCSE X 6 = C GRADE GNVQ Business Studies = MERIT