I am a highly efficient, innovative and methodical marketing Manager with cross-functional experience to deliver ; by reviewing, developing and defining commercial and Brand driven plans and strategies across a number of consumer touch points. I can relate credibly with people at all levels and have the flexibility of working well as part of a team or individually. I am comfortable working in a fast paced, hands-on, growth orientated work environment and possessing proven ability to ensure that brand messages, standards and communications are understood and implemented effectively with excellence.
Projects credited in
- STORMZY: HOMETOWN SPIRITIn 2018, adidas Originals announced a new partnership with British grime artist Stormzy. SUPERIMPOSE was briefed to craft an overarching story, manifesto and activation for the partnership that would cement Stormzy’s place in the adidas Originals identity in an authentic, credible way. Our approach turned the lens back on where Stormzy was created – London – celebrating the real people, places and moments that made him who he is today.17
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Regional Visual merchandising ManagerAdidas Group
- London, United KingdomFull Time
Manage and lead a team of 9direct reports within the OMNI Channel Marketing VM function. Ensure the team delivers and implements the adidas Brand Retail Standards and the Global and Western Europe VM guidelines with flawless execution through effective training, evaluation and talent management. Drive the Brand image with a full holistic approach across the Market, ensuring a red thread is created in adidas' identity. Input for best practice and alignment across full Omni Channel Marketing function. Ongoing negotiation and influencing with all key business partners in regard to all VM matters, taking into account commerciality, key product launches and ensuring consistency within best practice guidelines, to provide a leading brand experience for all consumers. Ensure that all serviced doors are visited according in-line with the local and Western Europe Blue Print. Deliver a team that are experts in their field, while also being motivated and endorsed into adidas and the brands objectives.
Senior Visual merchandising ManagerAdidas Group
- Stockholm, SwedenFull Time
Manage and lead a team of VM managers to implement WE VM across all Nordic Countries across Omni Channel Brands. Ensuring all Omni channel campaigns / calendar is implemented to high achievement and best practice delivered. Develop best practice, guidelines & operational plans to support VM implementation across Nordic countries. Ensure cross functional collaboration leads across omni channel marketing and to wider stakeholders across the Nordics. Set up door list visitation aligning with WE guidelines and frequencies aligning TZA plan blue print. Leading the VM team ensuring all visual merchandisers are trained on the latest modules set by WE and have the right tools to deliver flawlessly the brand identity. Ensuring that T&E / expenditure is kept within budget and aligning within the market. Using sell out figures to drive fact based decisions and elevate profitability from SPS and working closely with the BA team. Driving clear objectives across the VM team taking clear ownership, ensuring that all team members have the knowledge and practical skills required to fulfil expectations. Driving a performance culture, assumes in a coaching role & using regular feedback to inspire team further. ( MYBEST )
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- Merchandise Planning
- Merchandise Products
- Campaign Execution
- Team Coaching